Elf forges partnership with Motovita, Archway

Elf — under YHI Philippines Inc. — has forged a partnership with Motovita and Archway in its bid to expand the lubricant marque’s distributorship in the country.

To solidify the partnership, a memorandum of understanding was signed by YHI General Manager and Country Head Jason Delloso, Motovita’s Raemin Reyes and Archway’s Jedrick Syren last week.

The agreement shall cover the period of November 18, 2022 until November 17, 2025.

To note, Motovita is a one-stop motorcycle helmet and accessories shop while Archway is a multi-brand motorcycle dealership.

Delloso said that the company is eyeing to re-establish Elf’s presence locally by boosting its distribution network first, to be followed by numerous brand awareness campaigns in the future.

Citing that around half of the total number of registered motorcycles in the country are scooters and commuter bikes, Reyes said that he and the other partners are eyeing to tap the said segment with Elf’s array of products.

All three firms expressed firm belief that the collaboration will “combine each company's brand equity and internal distribution strength” to ensure that they stay at the forefront of motorcycle oils distribution as well as bring together expertise in business transmission, continuously offering customers high-quality products and distinctive customer services that forge lasting customer relationships.

Photos from Ruben D. Manahan IV

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