Geely launches Radar EV brand, to roll out electric pickup

The Geely Holding Group has launched an independent EV brand dubbed Radar. According to the Chinese automotive conglomerate, the Radar brand was created for a new generation of global consumers who demand vehicles that are as sustainable as their adventures into nature.

Geely has appointed Dr. Ling Shi Quan, a veteran engineering lead at Geely Auto Group, as CEO of Radar Auto.

“Understanding this new market segment and creating a new brand specifically for these unique users has been the highlight of my career so far. Radar Auto will be purpose-driven from the outset and that purpose is to allow users to explore the world in a more sustainable way,” said Dr. Ling.

Geely reveals that Radar is developing a full portfolio of electric lifestyle vehicles that will include pickup trucks and SUVs as well as ATVs and other lifestyle products.

The Radar brand is “starting with trucks but is much more than just trucks,” said Geely in a press release.

Its first product is an all-electric pickup truck — the RD6.

Peter Horbury, who previously worked for companies such as Ford and Volvo, helped design the RD6.

“The Radar product portfolio is focused on electric pick-up trucks and SUVs, this direction challenges us to mix functionality and usability with aesthetic form. Our aim is to let Radar users expand their horizons and explore nature in a sustainable way,” Horbury said.

The Radar RD6 is based on the Sustainable Experience Architecture (SEA), which will give the electric pickup truck considerable technology underpinnings that will include single and dual motor options.

Due to the use of SEA, space has been maximized considerably, allowing for a “frunk” under the hood as well as a truck bed that boasts external charging appointments.

Specifications of the RD6 will be announced soon. 

Photos from Geely

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