Hyundai Group bares plans for 2022 via the metaverse


Yesterday, January 3, Hyundai Motor Group Executive Chair Euisun Chung delivered his New Year address and announced the company’s plans for 2022.


  • Where did Hyundai hold its New Year address?

    Hyundai held its New Year address at the company's metaverse platform, a simulated world where Hyundai employees can attend the event virtually.
  • What products does Hyundai plan to release in 2022?

    According to the Hyundai Group's chairman, products like the Hyundai Ioniq 6, Genesis GV70 EV, Kia Niro EV, and the Kia EV6 high-performance model are planned for release.
  • Chung’s speech took place in the “Live Station” within Hyundai’s metaverse platform (pictures shown below) with employees from around the globe in virtual attendance. In October, Hyundai did a similar initiative with the “Hyundai Mobility Adventure” by launching a metaverse space in the online sandbox videogame Roblox


    In his address, Executive Chair Chung thanked the group’s employees for their efforts amid a difficult global business environment, and presented specific targets for key business areas in 2022.

    “This year, we plan to introduce an array of smart solutions for industries that are core to our future strategies, such as autonomous driving, robotics, and urban air mobility, thereby realizing the myriad possibilities in the lives of our customers,” Chung said. “Despite recent difficulties and the uncertainties about some of the new challenges that lie ahead, let’s make bold moves with positive energy, realizing the better future for our customers and humanity.”

    The Hyundai chairman also revealed the group’s plans to cement its position as a leading eco-friendly enterprise that customers can trust and endorse.

    According to Chung’s presentation, the Hyundai Group will provide products and services that are tailored to the evolving lifestyles of customers, and further enhance its capabilities in clean mobility, including motors, batteries, and advanced materials.

    In addition, the group will continue to actively pursue the transition to electrification through its activities in R&D, production, sales, and customer service.

    To date, the Group has successfully launched products like the Hyundai Ioniq 5, Kia EV6, Genesis GV60 battery electric vehicles, all of which are based on the Group’s electric global modular platform (E-GMP). This year, the Hyundai Group will accelerate its electrification efforts with the launch of the upcoming Hyundai Ioniq 6, Genesis GV70 EV, Kia Niro EV, and the Kia EV6 high-performance model.

    Furthermore, the Hyundai Group boss expressed the importance of acquiring proprietary technologies, such as AI, in which, the Hyundai Group could secure competitiveness for its future products. That said, the Hyundai Group will establish AI research centers and develop world-leading human talent while continuously expanding open platforms.

    Chairman Chung also presented the Hyundai Group’s plan to introduce smart solutions for industries that are core to its future strategies, such as autonomous driving, robotics, and urban air mobility.

    Lastly, the Hyundai Group Chair stressed the need to channel employees’ efforts and talents to realize the myriad possibilities in customers’ lives as well as the need to secure and maintain the highest levels of quality in all operations.

    Photos from Hyundai

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