Hyundai Asia Resources, Inc. (HARI), the official distributor of
Hyundai cars and commercial vehicles in the Philippines,
sold 2,539 vehicles in August 2019, a
19-percent month-on-month growth from the previous month's 2,136 units.
Sales
hit 22,329 units for the
first eight months of the year, a very slight drop from last year's 22,511 vehicles. Despite this, HARI remains one of the top-selling automotive brands with strong sales coming from the
Hyundai Reina,
Hyundai Accent,
Hyundai Kona, and
Hyundai H-100.
"Our sustained performance amid external challenges is a result of our never-ending effort to provide excellent after-sales services and premium products for Filipino motorists. Challenges come and go but we go the extra for our customers who will never forget their positive experience with the Hyundai brand,"
HARI President and CEO Maria Fe Perez-Agudo said.
Recently, Hyundai launched another industry first
with its '5x5' campaign. The promo offers the country's
first five-year unlimited mileage warranty with the
longest inclusive Preventive Maintenance Service (PMS) package (free five-year PMS or up to 100,000km, whichever comes first)
for every purchase of a Hyundai Tucson, Hyundai Santa Fe, or Hyundai Starex from September 23 to November 30, 2019.
"We launched the industry's first and only five-year unlimited mileage warranty back in late 2015 because we stand by the quality and durability of Hyundai vehicles. But, we wanted to redefine worry-free ownership thus this free five-year PMS for Tucson, Santa Fe, and Starex. These three models made Hyundai and now, they are changing the game once more," Agudo adds.
The Tucson, Santa Fe, and Starex are part of the
Light Commercial Vehicle (LCV) segment. Hyundai's LCV segment
grew by 19 percent in the
first eight months of the year, hitting 9,864 in sales from 8,288 units over the same period in 2018. In terms of growth, the stylish and powerful subcompact SUV Hyundai Kona leads the pack,
increasing sales by 231 percent over the period. Year-to-date, sales of
Passenger Cars (PC) as of August 2019
reached 11,821 units,
a 15-percent decrease compared to the same period last year as the entire market continues to shift to SUVs. Nonetheless, sales of Hyundai PC models--namely the
Reina and Accent--were sustained with
sales reaching 11,500 units over the period, about
half of the company's total sales.
Meanwhile, Hyundai’s CV segment more than doubled from last year's sales of 288 units to
this year's 644 units, or 124-percent growth. The
H350 and County elevated this segment's year-to-date sales with
combined sales of around 460 units. Sales of the
HD78 medium truck grew by 244 percent over the period.
"Increased economic activity fueled by small and medium businesses helped grow the LCV and CV segments. We continue to establish strategic partnerships to empower businesses by solving mobility challenges such as 'last-mile logistics,'" Agudo said.
Recently, HARI and
Lalamove, the premier on-demand delivery service in Asia,
entered into a partnership that allows business partners to get the most out of Hyundai's H-100 light truck. Initially,
Hyundai Cainta is offering discounts for parts and services, faster turnaround on preventive maintenance service (PMS), fixed rates for picking up and delivering units for PMS, and a program for fleet expansion and re-fleeting.
The Hyundai H-100 is a versatile light truck that excels at transporting cargo and passengers alike, thanks to its powerful engine and wide wheelbase. Its 2.5-liter CRDi Euro 4 engine delivers cutting-edge fuel efficiency while adhering to modern standards of reduced carbon emissions. Its payload capacity of 1,335 kilograms is among the best in its class. Its versatility means business owners can configure the H-100 to meet their unique needs. There are several variations including the passenger van, drop side, food truck, even the Class 1 Modern Jeepney. The H-100 will also stand the test of time since the rear shuttle body manufactured by HARI undergoes a
seven-dip electrodeposition process to produce a
durable and rust-proof coating.
