Hyundai shares design details of 7th-gen Grandeur

Hyundai Motor Company shared the bold new design of its seventh-generation Grandeur flagship sedan, which is badged as Azera in markets outside Korea. The all-new model comes six years after the sixth-generation Grandeur was introduced in 2016.

The all-new Hyundai Grandeur’s exterior design takes inspiration from previous models and applies the company philosophy to reflect on its past while setting a course for the future. At the fore is a Seamless Horizon Lamp paired with its Parametric Jewel grille.

Its side profile boasts a single character line that runs smoothly and horizontally from the headlamps to the rear combination lamp seamlessly blending its frameless doors and auto-flush handles.

The cabin of the all-new Hyundai Grandeur is designed to provide a clean, comfortable respite for busy lives. Featured is the ambient mood lighting that spreads softly across the door trim and the front of the dashboard, and interactive lighting on the upper right of the integrated display provides a new user experience.

The steering wheel was also inspired by the single-spoke design of the first-generation Hyundai Grandeur. The control for the gear knob is now moved to the steering wheel freeing up space on the center console.

On the sleekly-styled interior surfaces, designers applied real wood, aluminum, and naturally-dyed Napa leather quilted in a traditional Korean pattern to provide further differentiation and refinement.

The sedan’s interior and exterior abound with sustainable materials. In addition to eco-process Napa leather, there is hygienic, anti-bacterial leather applied to various touchpoints.

The seventh-generation Hyundai Grandeur looks like it could be an electric vehicle (EV) although the South Korean automotive brand has not yet disclosed information about the car’s powertrain setup. Nevertheless, it’s giving us vibes similar to the Ioniq 5, which the company recently previewed at the 8th Philippine International Motor Show (PIMS).

Photos from Hyundai

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