Isuzu PH maintains truck sales dominance in Apr. 2025

MANILA: Isuzu Philippines Corporation (IPC) continues to show its dominance in the local truck market after its sales nearly breached the 1,600-unit mark for the initial four months of 2025.

Based on the joint report from Chamber of Automotive Manufacturers of the Philippines, Incorporated (CAMPI) and the Truck Manufacturers Association (TMA), the company turned over 1,592 trucks to customers during the aforementioned period — taking 43 percent of the overall year-to-date truck sales as of last month.

Below is the breakdown of IPC's April 2025-year-to-date retail performance:

Category	Sales volume	Year-on-year growth (in percentage)
Light-duty	905	7.2 (increase)
Medium-duty	545	2.4 (increase)
Heavy-duty	142	59.6 (increase)

Aside from its product line, the company takes pride over its aftersales program called the “Isuzu Advantage.”

The said support system ensures the following:

• Nationwide Dealer Network: ensures seamless access to products and services
• Nationwide Parts Availability: minimize customer downtime
• Isuzu Mobile Medic Service: offers on-site truck maintenance and diagnostics
• Expert Field Engineers: provides technical support across the country
• Comprehensive training programs for driver and mechanics: promoting safe, efficient and reliable vehicle operation

“Our continued leadership in the truck market reflects the brand’s unwavering commitment to delivering vehicles that truly work for our customers. Owning an Isuzu truck means investing in a product that is proven to last longer, perform more efficiently, and cost less to maintain over time. Backed by our nationwide aftersales support, Isuzu trucks give businesses a clear edge – helping them stay competitive, reduce downtime, and maximize profitability,” IPC President Mikio Tsukui was quoted as saying.

“With this strong start to 2025, we are optimistic about maintaining this momentum through the rest of the year. We are confident that our combination of product excellence and customer support will help us retain our position as the number one truck brand in the Philippines,” he added.

Also read:

Isuzu launches S, E Series trucks for PH market

25 in ’24: Isuzu keeps truck sales reign in PH for 25 years straight

JMS 2023: Isuzu brings out premiere flat-floor battery-powered bus

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