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Jaguar I-Pace: Redefining What it Means to be a ‘Car’

Jaguar is spearheading a campaign for the Oxford English Dictionary (OED) and Oxford Dictionaries ( to change their official online definitions of the word ‘car’.

The Jaguar I-Pace, Jaguar’s all-electric performance SUV, is the 2019 World Car of the Year and 2019 European Car of the Year. However, strictly speaking, the zero-emission vehicle isn’t defined as a car.

The OED, the principal historical dictionary of the English language, defines a ‘car’ in its online dictionary as: “a road vehicle powered by a motor (usually an internal combustion engine) designed to carry a driver and a small number of passengers, and usually having two front and two rear wheels, esp. for private, commercial, or leisure use.”

Whereas the current definition of a ‘car’ on Oxford, a collection of dictionary websites produced by Oxford University Press (OUP), the publishing house of the University of Oxford, is: “A road vehicle, typically with four wheels, powered by an internal combustion engine and able to carry a small number of people.”

To remedy the situation, Jaguar has submitted a formal application to the OED and to have the definitions updated to include additional powertrains, including electric vehicles (EV).

David Browne, head of Jaguar Land Rover’s naming committee, said “A lot of time and thought is put into the name of any new vehicle or technology to ensure it is consumer-friendly, so it’s surprising to see that the definition of the car is a little outdated. We are therefore inviting the Oxford English Dictionary and the Oxford Dictionaries to update its online classification to reflect the shift from traditional internal combustion engines towards more sustainable powertrains.”

The Oxford English Dictionary is widely regarded as the accepted authority on the English language. It is an unsurpassed guide to the meaning, history, and pronunciation of 600,000 words–past and present–from across the English-speaking world.

Jaguar unveiled the I-Pace, its first all-electric vehicle, last year to deliver sustainable sports car performance, next-generation artificial intelligence (AI) technology and five-seat SUV practicality.

Featuring a state-of-the-art 90kWh lithium-ion battery, two Jaguar-designed motors, and a bespoke aluminum structure, the I-Pace is capable of 0-60 mph (0-96 kph) in 4.5 seconds and a range of up to 292 miles (470 kilometers) under the Worldwide Harmonised Light Vehicle Test Procedure (WLTP).

While both the Oxford English Dictionary and Oxford Dictionaries review the application, Jaguar is encouraging people to get behind the campaign by asking how the word ‘car’ should be defined. Contact Jaguar on Twitter, Facebook, and Instagram using #RedefineTheCar with your thoughts.

Find out more about the Jaguar I-Pace at

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