Jeep Announces Partnership with Music Group

Jeep brand recently revealed their newest partnership campaign: a music video. Jeep, together with the world’s first global pop team ‘Now United’ promoted the Jeep Renegade through a series of brand integrations across digital and social media with music videos and live performances around the theme of "Come Together." “The Jeep brand’s announcement as global auto partner for Now United will unite its own global fan base with Now United’s 40 million-plus fans and followers around the world and comes hot on the heels of parent company FCA winning acclaim for its “Groundhog Day” Super Bowl commercial starring Bill Murray,” states FCA’s press release. “Following a series of branded teasers on Now United's social media channels through the current week, the campaign launched Saturday, March 7, 2020, with the official release of the new Now United song “Come Together.” The new music video has made an immediate impact with 1.8 million views in the first 24 hours of posting.” The partnership between Jeep and Now United is targeted at first time car buyers through a dedicated digital and social media campaign. The Now United group is composed of 15 members to produce new music, daily and weekly YouTube shows, real-time social engagement on Instagram, TikTok and Twitter. https://youtu.be/_tileyCRZlA “The Jeep brand is unique in that it is truly a global automotive brand, one that is instantly recognizable across every continent,” said Olivier Francois, Chief Marketing Officer of FCA. “Our fans and followers around the world understand that passion, authenticity and freedom drive the Jeep brand. Now United shares these same core attributes with us. As the band undertakes its summer tour with a first stop in Brazil, we look forward to a partnership with Simon Fuller that both represents and unites our fans in a way that only Jeep and Now United could make possible." Simon Fuller added, “I am excited to be collaborating with Olivier Francois, who is a branding genius with an extraordinary innovative mind, and welcoming Jeep as a global partner of Now United. Jeep is such an iconic brand and we share their powerful spirit and sense of adventure. Jeep’s involvement in our Come Together video is the first of many pioneering things we plan to do together, which will empower new ways to collaborate and engage our fans around the world”. Fuller is an acclaimed British entrepreneur most famous for creating the show American Idol.

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