Jeep will reward eco-friendly drivers with 'KiriCoins'


In a recent press release, Jeep announced the launch of a program designed to reward its customers for their sustainable driving habits.


  • Which company did Jeep team up with for the Kiri project?

    Jeep is working with green tech start-up Kiri Technologies for the Kiri rewards program.
  • How can Jeep owners earn KiriCoins?

    The more Jeep owners recharge EV Jeep models and use the full-electric driving mode, the more KiriCoins they get.
  • The initiative has been developed by the green tech start-up Kiri Technologies in partnership with the Stellantis e-Mobility Business Unit, leveraging its experience in the field of digital services for automotive customers.


    “The Jeep brand is accelerating its path towards electrification: after the launch of Renegade and Compass 4xe in 2020, followed by Wrangler 4xe in June 2021, one in three cars sold in March 2022 were plug-in hybrids, making the brand the leader in low-emission vehicles in the Italian market. And with the coming launch of the all-new Grand Cherokee, which will arrive in the second half of 2022, we’ll complete our electrified portfolio in Europe. In parallel, we will end the sales of non-electrified motors in the main European markets as a sign of our commitment to offer to all European customers the Zero Emission Freedom of the future,” said Jeep Europe Head Antonella Bruno.

    “This is only the beginning of a great story and a great success for Jeep. On March 1st, our CEO Carlos Tavares unveiled images of the first 100-percent-electric Jeep, as part of the Stellantis strategic plan. And Kiri forms part of this sustainable journey for the brand,” Bruno added.

    The Kiri project works through the Jeep app where owners can view their KiriCoin balance, their charging performance, and their driving style, all in real-time. According to Jeep, the program is aimed to encourage private and public charging of Jeep 4xe models with owners using the full-electric driving mode as a result.

    That said, environmentally conscious drivers will get the chance to accumulate KiriCoin — a digital currency — that can be used to purchase goods and services in a dedicated “green” marketplace where customers can shop from over 350 brands.

    In a nutshell, the more customers charge and use their vehicle’s full-electric driving mode, the more "KiriCoins" they receive.

    “For almost two years now, we have been actively collaborating with Stellantis, one of the most advanced companies in the transition to a more sustainable world. To follow our links with Fiat, the partnership with Jeep is moving towards further expansion of the user base who earn Kiri Coin, the first true currency of sustainability,” said Kiri Technologies Co-founder and CEO Mauro Di Benedetto.

    Kiri is currently one of the most innovative businesses in the European start-up landscape and is working to curb climate change.

    Stellantis, which includes the Fiat and Jeep brands, is thus confirmed as the only automaker in the world to promote sustainable driving, with Kiri, using a system that rewards environmentally friendly behavior among its customers.

    “The aim of the initiative is to create a community of people who live with a more environmentally conscious attitude, courtesy of the innovative KiriCoin digital currency, which encourages the adoption of a more sustainable lifestyle. The project represents a concrete application of the three pillars of the Dare Forward 2030 strategic plan: care for the planet, tech approach with electrification and software, and the value of digitization. And the Jeep lineup is the ideal tool to put into practice this eco-friendly project, carried out exclusively by Stellantis with Kiri,” said Stellantis e-Mobility Business Unit Global Head Anne-Lise Richard.

    Photos from Stellantis and Kiri Technologies

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