Mercedes-Benz partners with Apple Music and Universal Music Group to revolutionize in-car audio system

Mercedes-Benz announced that it has partnered with Apple Music and Universal Music Group to revolutionize in-car audio.

According to the German automotive brand, the collaboration builds upon the integration of Dolby Atmos immersive audio in the optional Burmester high-end 4D and 3D sound system offered in Mercedes-Benz vehicles with the latest MBUX generation.

“Our collaborations with Apple Music and Universal Music Group are truly unparalleled and set a new benchmark by adding music content and platform expertise to our Dolby Atmos-capable Burmester sound system. Through this exceptional partnership, we are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz. Both Apple and Universal Music Group share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers,” said Mercedes-Benz Group Chairman of the Board of Management Ola Källenius.

With the aforementioned collaboration, the Universal Music Group will enable their recording artists to base their song approval process on how the final mix sounds in a Mercedes-Benz. In addition, the music industry conglomerate will introduce the “Approved in a Mercedes-Benz” seal as a gold standard of sound.

As for Apple Music, the native integration of Spatial Audio with Dolby Atmos from Apple Music makes music available in Dolby Atmos easily accessible for customers of Mercedes-Benz and Apple Music alike. This ensures, Mercedes-Benz explains, that the tracks with the “Approved in a Mercedes-Benz” seal can be enjoyed as they are meant to be.

“Sound quality is incredibly important to Apple Music which is why we are so excited to be working with Mercedes to make Spatial Audio on Apple Music available natively in the car for the first time. Spatial Audio is revolutionizing the way artists create and fans listen to music and it's an experience that is impossible to explain in words; you have to hear it for yourself to appreciate it. Together with Mercedes, we now have even more opportunities to bring wholly immersive music to our subscribers all over the world,” said Apple Music and Beats Vice President (VP) Oliver Schusser.

Photos from Mercedes-Benz

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