MMDA Teams with Disney PH for ‘Mickey Lights Up Manila’
The Metro Manila Development Authority (MMDA), together with Walt Disney Philippines, launched a new program designed to spread the Christmas cheer across the Metro, Disney-style.
Dubbed ‘Mickey Lights Up Manila,’ the new program involves the decoration of 90 select traffic signal lights with the iconic Mickey Mouse logo, which comes in the shape of the beloved cartoon character’s head.
“The Mickey ear traffic lights re-live the Mickey-legacy of fun and laughter, bringing-out the child in all of us as we reminisce the joy that Mickey once brought in our lives when we were young,” said MMDA Chairman Danilo Lim. “This partnership will somehow provide a traffic relief especially in this time of the year where traffic is becoming heavier and heavier as everyone is on a rush preparing for Christmas.”
“Mickey is an icon of fun, laughter, and optimism and is one of the most enduring personalities for all ages,” said Walt Disney Philippines Country Head Veronica Cabalinan. “We feel privileged to be able to share a smile and spread happiness through Mickey to all Filipino kids and families during this festive season across Manila.”
The 90 traffic lights are meant to represent the 90th anniversary of Mickey Mouse. With the program, both the MMDA and Walt Disney Philippines hope to promote a festive atmosphere and make road users smile.
The decorated stoplights are spread across the cities of Makati, Mandaluyong, Manila, Muntinlupa, Paranaque, Quezon City, and San Juan.