Omoda, Jaecoo PH name new country director

MANILA: Omoda and Jaecoo Motor Philippines, Incorporated (OJMPI) has appointed Marc Zhang as the firm’s executive vice president (EVP).

Effective October 13, he vacated his position as country director for the Philippines, a role that Rocky Xu assumed.

OJMPI explained that the leadership adjustment is meant to reinforce the company’s management team and support the continued expansion of its local operations.

Under his new role, Zhang will assume broader responsibilities, overseeing the company’s business operations and strategic direction.

“Marc has played an important role in establishing and growing Omoda and Jaecoo in the Philippines and building the foundations for the brands’ continued expansion,” OJMPI Chief Executive Officer Chun Hu said.

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“We thank him for his leadership and look forward to his contributions in his expanded role as Executive Vice President of Omoda and Jaecoo Motor Philippines, Incorporated,” he added.

Meanwhile, Xu will succeed Zhang, who previously managed dealer network development for both brands.

“We are equally pleased to have Rocky take the lead as Country Director for the brand of Omoda and Jaecoo. His familiarity with the Philippine market, our dealer partners and our business gives him a strong foundation from which to lead the brands forward,” Hu said.

The appointments come as OJMPI looks to further build its dealership network, widen its product lineup and strengthen its aftersales support following the brands’ formal launch in the country last year.

Among the company’s milestones is its ranking as the third-best-selling battery electric vehicle (BEV) brand under the Chamber of Automotive Manufacturers of the Philippines, Incorporated. In July, OJMPI also expanded its roster with the launch of the Jaecoo J5 EV.

Currently, the company claims it already has 50 dealer partners nationwide. Supporting its growing retail network is OJ Care, its dedicated aftersales service brand, which offers Omoda and Jaecoo customers a seven-year or 200,000-kilometer bumper-to-bumper warranty, whichever comes first.

Last month, OJMPI boosted its customer assistance program by unveiling 24/7 roadside assistance for eligible customers.

Per Xu, the company will focus on developing products suited to local market needs while continuing to invest in its dealer network and customer support capabilities.

“Our priorities for Omoda and Jaecoo remain clear: to introduce products that are relevant to Filipino customers, strengthen our dealer and aftersales network, and deliver an ownership experience that earns the confidence of the market,” he said.

“We have built strong momentum since entering the Philippines, and I look forward to working with our team and partners as we take Omoda and Jaecoo into its next phase of growth in the country,” he added.

Aside from the two existing marque, OJMPI is also preparing for the launch of Icaur in the Philippines this November. The initial lineup under the upcoming brand are the V23 battery electric crossover and the V27 range-extended electric sport utility vehicle.

Also read:

Omoda, Jaecoo roll out connected-car apps for owners, dealer network in PH

Omoda, Jaecoo officially enters PH market

Omoda E5 units cover at least 428 kms in latest AAP test

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