Pininfarina and Karma Collaborate to ‘Accelerate Technology and Product Development’
What happens when you combine two luxury car makers who are passionately committed to “beautiful luxury automotive design”? You get two for the price of one: a collaboration between Mahindara-owned Pininfarina and Southern California-based Karma Automotive.
The partnership also has one important goal: to “help accelerate future technology and product development.” So far, no word has been made regarding what “future technology” they’re planning to make, and “product” they’re planning to develop, but they did give a bit of teaser according to Autoblog.com: “Expect the first fruits of their partnership in the second quarter of this year.”
“Our business and product plan is driven in part by collaborating with like-minded and nimble partners such as Pininfarina whose design expertise will help us accelerate product development, differentiation, and personalized customization that allows every Karma to be truly special,” said Karma CEO Lance Zhou in a statement. “Karma is united in spirit with Pininfarina through our shared commitment to stunning design, and we are excited about the reaction we anticipate the end result of our partnership will generate.”
Karma, which was once Fisker Karma, has one product in its lineup: the electric sedan, Revero. Its collaboration with Pinfarina is just one of its strategic moves in its Value-Forward strategy. According to Karma CEO Lance Zhou, there will be upcoming partnerships to look forward to, such as “connectivity, performance, artificial intelligence, shared mobility platforms and electrification.”
Pininfarina’s own brand, Automobil Pininfarina, is an electric hypercar, the Battista. According to the carmaker, it will be revealed at the 2019 Geneva Motor Show in March.