Rolls-Royce Cullinan Makes ASEAN Region Debut in Singapore

Rolls-Royce Cullinan ASEAN Region Debut
The highly-anticipated Rolls-Royce Cullinan from Rolls-Royce Motor Cars made its Southeast Asian regional debut recently on August 7 in Singapore. Speaking at the event, Paul Harris, Rolls-Royce Motor Cars's regional director for Asia Pacific, said, "Today we present all-new Cullinan--the Rolls-Royce of SUVs. This is a seminal moment in the history of the brand as we take our place at the very top of a highly competitive sector, but we are confident that Cullinan will set a new benchmark and take its occupants wherever they dare venture in effortless luxury." Adding on to Harris' positive remarks at the reception, Renee Chua, managing director, Rolls-Royce Motor Cars Singapore said, "Cullinan is highly-anticipated in Singapore, an all-new model that also completes a prolific range of offerings from the marque. Singapore’s importance as a luxury hub in South East Asia is once again confirmed with this premiere, and we are very happy to bring new customers to the brand with Cullinan's broader appeal."

Rolls-Royce Cullinan ASEAN Region Debut

Effortless, Everywhere

Named after the largest diamond ever to be discovered, which now resides proudly atop the British Crown Jewels, the Cullinan is Rolls-Royce's first-ever SUV. The all-wheel drive high-bodied car is only the second Rolls-Royce to be underpinned by the marque's proprietary Architecture of Luxury, and promises to redefine luxury travel as 'Effortless, Everywhere,' without sacrificing the brand's legendary "Magic Carpet Ride." The Cullinan uses this new architecture in a wholly different manner to enable limitless adventure where the road ends and the trail begins, with uncompromised comfort, space, usability and cutting edge technology. The Cullinan is the answer for super-luxury SUV patrons that accept no compromise; When Sir Henry Royce said, "Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it," he could have had Cullinan in mind. Further, the Cullinan offers a suite of Bespoke features developed specifically for the increased variance of its intended patrons’ lifestyles, for example the Viewing Suite and the Recreation Module. The Rolls-Royce Bespoke Collective seeks challenges from Rolls-Royce patrons as they dream up new and creative uses for these spaces.

Designing Supreme Luxury

Strength and power underline the Cullinan's design for supreme luxury. Headlights and air intakes are deep set into the front face, with a prominent brow accentuated by daytime-running LEDs. A newly-designed chamfered Pantheon grille protrudes forward to denote strength, combining with defined vertical and horizontal lines create a powerful visage. The iconic Rolls-Royce badge and Spirit of Ecstasy ride significantly above the line of the wing on the raised center bonnet stack, rising to upright A-pillars before sweeping back into a fast-back roofline. Below, exquisite brightwork in the form of a "Saxon Spear" breaks the side profile of the Cullinan with powerful purpose and tension. The Cullinan's bold rear features a profile that sports a two-part, 'D-Back' format unique to the segment, with a 'bustle' back inspired by classic 1930s Rolls-Royce tourers that required luggage to be mounted at the exterior of the motor car. The tailgate opens and closes its two sections automatically at the touch of the key fob button.

Authentic Luxury

Step inside the coach doors of the Cullinan--the only SUV to feature this Rolls-Royce signature method of entry and egress--and occupants are treated to authentic Rolls-Royce luxury and craftsmanship. Symmetrical lines and luxurious materials emphasize the Cullinan's inherent strength and attention to detail. A modern horseshoe graphic outlines the bolster of the Cullinan's newly-designed seat, and parts of the fascia are clad in a newly-developed 'Box Grain' black leather--a rolled and pressed upholstery similar to that used in high-end couture. The top pad shields a fully-digitized LCD TFT display, fashioned like a wing to suggest muscularity and movement. For the first time in a Rolls-Royce, touch-screen entertainment systems at the front and rear integrate with the traditional Spirit of Ecstasy rotary controller to enable access to a suite of cutting-edge features in the driver-focused cockpit. The Cullinan boasts some of the best technology in its segment, including Laser Headlights (600m range); Night Vision (300m), Vision Assist (1000m - oncoming vehicles), daytime and night-time Pedestrian warning; Alertness Assistant; a Four-Camera system with Panoramic View, all-round visibility and helicopter view; Active Cruise Control; Collision Warning; Cross-Traffic Warning, Lane Departure and Lane Change Warning; an industry-leading 7x3 High-Resolution Head-Up Display, Wi-Fi hotspot, and the latest Navigation and Entertainment Systems. For those not behind the wheel, the world's most spectacular scenery can now be from a privileged position. Those in the rear sit higher than those in the front of the car on Rolls-Royce's Pavilion Seating, enjoying grandstand views of their surroundings thanks to the large glazed area of the Cullinan's side windows and industry-leading panoramic glass roof. The cabin is equipped with no less than five USB-C ports, whilst phones can be wirelessly charged in the front of the cabin to ensure undisturbed connectivity, no matter where the adventure leads.

Dual configurations

The Cullinan's cabin can be commissioned in two formats--Lounge Seats or Individual Seats. The former caters to families--creating space for three passengers in the rear, and featuring fold-down seats for the first time in a Rolls-Royce. In this format, the rear compartment or boot area offers a standard 560 liters of space, growing to 600 liters with the parcel shelf removed. Once the rear seats are folded flat, an impressive loading length of 2,245mm and load capacity of 1,930 liters can be accessed, making the Cullinan one of the most cavernous offerings in the super luxury SUV segment. The Individual Seat configuration implies supreme luxury with two individual rear seats separated by a Fixed Rear Center Console. This incorporates a drinks cabinet with Rolls-Royce whisky glasses and a decanter, as well as champagne flutes and refrigerator. The seats also move in a number of planes to offer ultimate comfort whilst traveling in the rear. Rolls-Royce's Pavilion Seating means in either format, rear passengers sit higher than their counterparts at the front. Grandstand views are assured by the high body, large glazed side windows and panoramic glass roof. Unique to the super luxury SUV sector, the Cullinan (in Individual Seat format) incorporates a glass partition that isolates the passenger cabin from the luggage compartment, creating a silent sanctuary for the Cullinan's occupants. Perfect for Singapore's tropical climate, the sealed cabin also means Rolls-Royce clients can remain at the optimum temperature even when the luggage compartment is open.

The Magic Carpet Ride--Everywhere

At the heart of the Cullinan sits a 6.74-litre twin-turbocharged V12 engine, developed from the ground up to provide effortless torque at extremely low revs. Peak motivation at 850Nm is available from just 1,600rpm, coupled to an all-wheel drive system via an eight-speed transmission, enabling the Cullinan to rise from the get-go with grace and pace. Complementing the powertrain is the Cullinan's four-corner air suspension system, giving the car unmatched levels of versatility. The car can be lowered by 40mm to make entry effortless through iconic Rolls-Royce coach doors, or raised 40mm to traverse any terrain. The new air struts are built tougher with more compressed air contained inside, and provide longer travel so that the contact patch on any tyre is maintained, no matter what the terrain. A four-wheel steering system aids urban drivability, lending nimbleness when getting around tight turning circles in the city. In the words of Caroline Krismer, the Cullinan's Total Vehicle Project Leader: "Put simply, what makes Cullinan great on-road also makes the car great off-road." 'Effortless, Everywhere' is available with the press of a single button on the center console. Once engaged, the Cullinan's driver can choose from multiple off-road settings to glide over rough track, gravel, wet grass, mud, snow or sand whilst in permanent 50:50 front-rear torque split mode. The Cullinan can also negotiate deep snow, sand or streams, with one of the deepest wading depths of any super-luxury SUV at 540mm.

Rolls-Royce is Bespoke

Rolls-Royce's Bespoke Collective will enable Cullinan patrons to pursue their interests through the Recreation Module, which comprises a motorized drawer housing specialized equipment specific to each Cullinan owner's pursuits. Whether it be fly fishing, photography, rock climbing, or simply sitting and taking in the view--the Cullinan is enhanced with the imaginations of its patrons, as their broader lifestyles are thoroughly expressed through compartments of the Recreational Module. Alternatively, patrons can also choose to have the ultimate space from which to take in a sunset on East Coast beach with a loved one--electronically-deployable seats and a folding table that combine to form the Viewing Suite.

Cullinan in Singapore

The Cullinan presented in Singapore is finished in Magma Red, with a Tan and Black interior. Prices for the Rolls-Royce Cullinan in Singapore start at SGD1,268,888 (over PHP49 million). Rolls-Royce Cullinan ASEAN Region Debut

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