Rolls Royce puts up Private Office outside UK

Rolls-Royce Motor Cars has opened its first Private Office outside the United Kingdom.

The ultra-luxury vehicle marque said that the latest establishment— situated at The Offices 4, One Central in Dubai — is an extension of the Home of Rolls-Royce facility in Goodwood, West Sussex, England. 

"Today’s inauguration of a permanent Private Office located outside Goodwood in Dubai, United Arab Emirates, signals huge progress for Rolls-Royce. For many years we have been inviting our VIP clients to the Home of Rolls-Royce in Goodwood — and now, following significant demand, we are bringing Goodwood to the world. Not only will we be permanently locating a member of the Rolls-Royce Bespoke Design team and Bespoke Client Experience Manager in this new outpost, but we will also be leveraging the very latest technology to allow our Middle East-based clients to explore our Home in West Sussex remotely and see their own Bespoke Rolls-Royce come to life,” Rolls-Royce Motor Cars Chief Executive Officer Torsten Müller-Ötvös was quoted as saying.

“This is yet another step in the evolution of the marque, rooting itself as a true House of Luxury with effortlessly elevated design services that are on a par with our products. The Private Office will complement and support our regional Dealer Partners by enhancing our clients’ experiences of Rolls-Royce,” he added.

In a statement, Rolls-Royce Motor Cars said that the Private Office Dubai will just be the first of the several facilities that are eyed to be put up on major luxury capitals around the world over the next few years.

“These Private Offices will facilitate even closer contact and relationships with global Rolls-Royce clients, further embedding the marque’s reputation as the world’s most client-focused luxury brand,” the company noted.

Rolls-Royce Motor Cars Director of Sales and Brand Henrik Wilhelmsmeyer said that has always been an inspirational market for the brand.

“What we inaugurate today is of great significance as it represents the first Rolls-Royce Private Office outside the UK and further confirmation that Rolls-Royce is a true House of Luxury.  Our Private Office Dubai is an extension of the Home of Rolls-Royce at Goodwood in West Sussex, and is the first in a number of similar facilities that will be opened around the world. This is not a dealership; it is a unique experience where clients can bring their ideas to life and explore our Home and our people in real-time, using seamless technology.”

The Rolls-Royce Private Office Dubai will focus three key programs to meet the significant client demand in the area: the recently-revitalized Rolls-Royce Coachbuild, High Bespoke Commissioning, and access to the Private Office Collection of one-of-one masterpiece motor cars.

Further, the brand said the Private Office Dubai “goes beyond the conventional dealership experience” as customers are gauged based on their profile and their range of preferences, desires, and ergonomic needs.

The Private Office will create initial options using visual tools designed to spark conversation.

Around the world, the regional team from each Rolls-Royce Private Office will personally present clients with their completed motor car, as well as a hardcopy keepsake of the process by way of a Bespoke Build Book, enabling the clients to remember, relive and commemorate the journey that is commissioning a Bespoke Rolls-Royce motor car.

Photos from Rolls-Royce Motor Cars

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