SEAOIL launches industry-first fuel blind test campaign with celebrity racer Arci Muñoz
Blind tests are usually conducted using consumer products like food or drinks. SEAOIL, the country’s leading and largest independent fuel company, decided to up the ante by recently launching an industry-first fuel blind test campaign for motorists to experience the quality of SEAOIL fuels.
"Through this campaign, we want to re-introduce SEAOIL fuels to the public by highlighting the qualities that make them high-performance products, something that our loyal customers can already attest to," said SEAOIL CEO Glenn Yu.
For the fuel blind test, celebrity racer Arci Muñoz went on a test drive with motorists who agreed to have their vehicle's fuel tanks filled up with an anonymous brand. During the drive, these motorists reported experiencing a smoother drive and more powerful acceleration using this brand, which Muñoz later on revealed to be SEAOIL.
"It was exciting to be part of the fuel blind tests and witness how motorists were able to recognize the power of SEAOIL in their own cars. As a racer, I am honored to be representing a homegrown Filipino brand that is committed to producing high-quality fuel products," said Muñoz.
The fuel blind test campaign focuses on the top three qualities that make SEAOIL world-class performance fuels.
First, SEAOIL imports its base fuels from select refineries in Japan, South Korea, and Singapore. These imported fuels are then shipped directly to SEAOIL's network of terminals and depots across the country.
Second, SEAOIL fuels are tested at least three times daily by trained station personnel for consistency in purity. These inventory and quality checks are conducted every shift-end in all stations nationwide.
And third, all SEAOIL fuels are powered with STP additives, which are known for their superior cleaning formula that improves engine performance. SEAOIL is the only fuel company in the Philippines that uses these US-brand additives.
To deliver its high quality fuels to more markets, SEAOIL continues to expand its retail network through innovative and award-winning franchise offerings.
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