Suzuki PH Ends Q3 2019 on High Note
Suzuki Philippines (SPH) showed continued strength as it culminates the first three quarters of 2019, after garnering 19-percent sales growth for the first nine months of the year over the same period in 2018.
SPH attributed the stellar performance to the brand’s strategic marketing efforts, which emphasize numerous promotions and interactive events and are aimed at boosting product visibility.
“Suzuki’s current standing in the Philippine automotive industry is a significant milestone for the brand. After securing the 4th spot in the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) ranking the highest rank in the brands history and climbing to the 5th spot in the local automotive industry roster last quarter, we at Suzuki Philippines can definitely say that 2019 has been a monumental year for the brand,” shared SPH Director and General Manager for Automobile Division Keiichi Suzuki.
“These back-to-back achievements further fuel our drive to deliver on the brand’s promise of quality driving experience with every Suzuki vehicle,” he added.
The top three sellers for Suzuki Philippines are the Suzuki Ertiga, Suzuki Swift, and Suzuki Celerio, as the three models combined accounted for 56 percent of total sales from January to September this year.
The family vehicle Ertiga still dominates the Suzuki auto sales chart with a 34-percent share. The seven-seater vehicle fortified its position as the top-favorite Suzuki vehicle with the release of the Ertiga Black interior version, which drove sales up even further.
The Swift kept its position as the second top-selling Suzuki model with an 11.4-percent share of total sales.
Meanwhile, the Celerio ranks third among Suzuki’s top-selling vehicles, holding an 11 percent share.
Further, SPH hopes to ride on this strong market and brand momentum to further strengthen its position in the market through the remaining months of 2019.