This is the New Logo of Alfa Romeo

What happens when you've reached past a century and you're an Italian automotive legend? Change your logo. This is what Italian Luxury car maker Alfa Romeo is doing. Known for their powerful, classy, and elite cars, they will be celebrating their 110th anniversary this year with a new logo. 

Alfa's Old Logo

https://www.alfaromeo.com

Alfa's logo was created during World War I. Traditionally, its logo was a crest: the right side showed a  snake eating a man ("Biscione"). This symbolized the most prominent families in the Milan (and even Italy's) history--the Visconti family. 

Alfa's New Logo

https://media.fcanorthamerica.com

Meanwhile, the the new logo's design will take on a different turn compared to the company's traditional logo of a crest. Gone are the circles that surround the crest. Now, the image is free flowing, with the number 110 prominently displayed in the design.

Interestingly, the company retained the traditional "Biscione" or heraldic serpent in the logo--it's inside the "0" in 110. What's new is the 110 number added in a perspective design. This symbolizes the company's past, present, and future.

The brand new logo will be used in different media, including online and customer initiatives around globally. This will culminate in an anniversary celebration that will happen on June 24 at the Alfa Romeo museum in Arese, Italy.

About Alfa Romeo

Alfa Romeo started their journey as a French company in Italian soil. It was founded by Frenchman Alexandre Darracq as Società Anonima Italiana Darracq.

The company changed its name to ALFA--an acronym for Anonima Lombarda Fabbrica Automobili (Lombard Automobile Factory Company) after it started a new chapter in its life and relocated to Milan, in Northern Lombardy region of Italy.

Alfa Romeo became synonymous with the term, "purest passion" for vehicles, and its unique approach to car creation has inspired car makers all over the world. Extending beyond its reputation, the company's logo also became an "unmistakable icon of the purest driving emotions for millions of enthusiasts."

The multi-awarded Alfa Romeo has received many awards over the years, including “The World’s Best Motor Race”, the Mille Miglia in 1928, Le Mans, various Grand Prix, World Sportscar Championship, German Touring Car Championship.

Also Read: Alfa Romeo updates the Giulia and the Stelvio Muhammad Ali's 1976 Alfa Romeo Veloce Series II Heads to Auction

Read All

Featured Articles

Recommended Articles For You

Read All

Featured Cars

  • Upcoming

Car Articles From Zigwheels

  • News
  • Article Feature
  • Advisory Stories
  • Road Test
  • Nissan PH keeps Navara pricing for Jul. amid CMEPA implementation
    Nissan PH keeps Navara pricing for Jul. amid CMEPA implementation
    Ruben Manahan IV . Today
  • First-ever ‘BYD Grab Day Caravan’ puts spotlight on Seal 5 DM-i
    First-ever ‘BYD Grab Day Caravan’ puts spotlight on Seal 5 DM-i
    Ruben Manahan IV . Jul 11, 2025
  • Inchcape PH releases Mercedes-Benz V-Class Elegance
    Inchcape PH releases Mercedes-Benz V-Class Elegance
    Ruben Manahan IV . Jul 11, 2025
  • Latest ‘Kia Movement’ leg set this weekend
    Latest ‘Kia Movement’ leg set this weekend
    Ruben Manahan IV . Jul 10, 2025
  • Bentley unveils all-electric EXP 15 concept car
    Bentley unveils all-electric EXP 15 concept car
    Cesar Miguel . Jul 10, 2025
  • Nissan Livina vs. the competition
    Nissan Livina vs. the competition
    Cesar Miguel . Jul 11, 2025
  • Exploring the Jetour T2’s interior
    Exploring the Jetour T2’s interior
    Cesar Miguel . Jul 10, 2025
  • Suzuki XL7 Hybrid vs Toyota RAV4 vs BYD Tang: tough-looking NEV options
    Suzuki XL7 Hybrid vs Toyota RAV4 vs BYD Tang: tough-looking NEV options
    Paulo Papa . Jul 09, 2025
  • Explaining the different types of hybrid powertrains
    Explaining the different types of hybrid powertrains
    Cesar Miguel . Jul 07, 2025
  • Check out these basic overlanding items for when you want to enjoy the outdoors
    Check out these basic overlanding items for when you want to enjoy the outdoors
    Paulo Papa . Jul 04, 2025
  • Do you still need to wash your car after it rains?
    Do you still need to wash your car after it rains?
    Cesar Miguel . Jun 12, 2025
  • What should you visit first at MIAS 2025?
    What should you visit first at MIAS 2025?
    Cesar Miguel . Apr 11, 2025
  • Do you really need 4x4 for overlanding?
    Do you really need 4x4 for overlanding?
    Cesar Miguel . Mar 26, 2025
  • Number coding 2025: what you need to know
    Number coding 2025: what you need to know
    Paulo Papa . Mar 09, 2025
  • EVs still require lubrication, JAMA execs say
    EVs still require lubrication, JAMA execs say
    Paulo Papa . Mar 09, 2025
  • Honda BR-V S CVT: all about that ‘base’
    Honda BR-V S CVT: all about that ‘base’
    Paulo Papa . Jul 09, 2025
  • Dongfeng Rich 7 4X4 Upper: ideal entry-level truck
    Dongfeng Rich 7 4X4 Upper: ideal entry-level truck
    Paulo Papa . Jul 07, 2025
  • First drive: MG ZS Hybrid+
    First drive: MG ZS Hybrid+
    Cesar Miguel . Jun 30, 2025
  • BYD eMAX 7 Superior Captain: MPV for modern families
    BYD eMAX 7 Superior Captain: MPV for modern families
    Paulo Papa . Jun 18, 2025
  • Suzuki Ertiga Hybrid: modest mover
    Suzuki Ertiga Hybrid: modest mover
    Paulo Papa . Jun 05, 2025