Volvo PH bestows Ironmark Award to Small Laude

Volvo Ironmark award to Small Laude

Volvo Philippines has bestowed Small Laude with the brand’s Ironmark Award.

KEY TAKEAWAYS

  • Who organized the People of the Year Awards?

    The People of the Year Awards is organized by People Asia magazine.
  • Since when did Volvo start giving the Ironmark Awards?

    The Volvo Ironmark award has been accorded to select individuals since 2012.
  • In a statement, the Swedish automaker’s local distributor said that the recognition presented at the People of the Year Awards (organized by People Asia magazine) is a befitting accolade for the social media influencer given in time for the International Women’s Month celebration.

    “An alchemy symbol for iron, the Ironmark symbolizes the strength and quality of Swedish steel — the same values epitomized by Small Laude,” Volvo Philippines noted.

    The company said that Laude “pushed forward and realized her dream to provide entertainment and positive vibes to her viewers.”

    Small Laude

    “Her authenticity and buoyant spirit serve as an inspiration and beacon of hope for people. In addition, her vlogs and social media reach also become a vehicle for her altruistic deeds. Laude contributes to society not only through responsible and wholesome videos but also through her outreach programs,” Volvo Philippines explained.

    To note, the Volvo Ironmark award (accorded to select individuals since 2012) is only given to those whose contributions spell a difference in their respective industry and society.

    “Volvo Cars has been a brand for people who care about our world and the people around us. Our mission is to make life easier, better, and safer for everyone. We believe these core qualities are mirrored by Small Laude’s effervescent personality, generous heart, and genuine care for her family, friends, and followers,” Volvo Philippines Marketing Director Christopher Lee Yu said.

    Photos from Volvo Philippines

    Also read:

    Volvo PH showcases XC40 hybrid at 35th Mango Tee

    Volvo PH to introduce electrified C40, XC40 in Q4 2023

    Volvo PH to open Pampanga dealership in 2023

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