Yamaha PH partners with art foundation for Mio campaign mural in BGC

Yamaha Motor Philippines (YMPH) has forged a partnership with the Bonifacio Art Foundation, Inc. to create a mural in Bonifacio Global City, Taguig to highlight the latest campaign for the full Mio lineup.

Created on the W Global Center at the corner of 30th Street and 9th Avenue, the mural bears the question “What’s Your Culture?” which is the core campaign for the well-loved scooter line.

YMPH posted a question within the mural to ask to its audience "where they currently belong or where they want to belong." The company also said that, amid varying cultures, "we are brought together by what fuels our passion for riding."

The eye-catching painting is made up of several frames arranged to resemble a textile-type design, which according to Yamaha’s local distributor, was made to utilize the concept of weaving and “how different narratives are intertwined and part of a bigger picture.”

It also has a circular layout to help observers to “visualize how everyone in the community, despite their different cultures, could be of service to one another.”

Further, YMPH explained that the Yamaha Mio motorcycles that were playfully integrated in every frame were to “showcase its integral role in our everyday lives.” “They play a big part in rolling out a better world’, the mobility it serves helps the community to move forward specially during the new normal,” YMPH noted in a statement.

"The mural isn’t just a display to advertise Yamaha’s products, it’s a testament that the ride will always persevere. In a new world, your culture will always stand out. Why art? Because each Yamaha motorcycle is art in motion and felt in every rev.  See it for yourself and find out what’s your culture,” the company concluded.

Last May 29, the refreshed Yamaha Mio lineup was revealed to the public via the company's official Facebook Page under the campaign, “Own the Culture.” Its brand ambassadors are Matteo Guidicelli for the Mio Aerox and Jane de Leon for the Mio i125.

Aside from the aforementioned, the update also includes the Mio Sporty, Mio Soul i and the Mio Gravis.

Photos from Yamaha Motor Philippines

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