YMPH joins 66th Yamaha Day global celebration

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Yamaha Motor Philippines, Inc. (YMPH) joined the brand's 66th Yamaha Day global celebration.

The company’s theme, “Striving for Greater Happiness”, comes from the long-term vision of the Japanese motorcycle brand “ART for human possibilities” that stands for A(dvanced Robotics), R(ethinking Solution), and T(ransforming Mobility).

The ART for human possibilities, YMPH noted, is a “commitment to expanding human possibilities by leveraging a variety of cultivated technologies. Under this slogan, Yamaha motor will accelerate innovation, which it believes will contribute to greater happiness of human beings,” the company added.

Yamaha Day

According to YMPH, the brand has been doing it in the country.

“Yamaha has been doing in the Philippines. They introduced the AT models to the market, innovated plenty of features, and this year Yamaha became the first motorcycle manufacturer to introduce the motorcycle connectivity in the market with Y-Connect. These actions have contributed to expanding the possibilities of customers and enrich their lives,” YMPH noted in its statement.

“Moving forward, under the long-term vision, Yamaha will continue to make people as happy as they can be, to provide a more convenient and more comfortable lives, and to contribute to resolving issues surrounding the globe and society.  It is what this company has been doing throughout its history and towards the future,” it added.

Further, the 2021 Yamaha Day celebration concluded that the program is a reminder that "striving for greater happiness" is Yamaha’s everlasting goal. “No doubt, they will continue to dedicate themselves in providing outstanding products and service that is fueled by passion for the future filled with greater happiness,” the statement ended.

Photos from Yamaha Motor Philippines

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