Aston Martin Enters the SUV Market with All New DBX
For over a hundred years, British automaker Aston Martin has mostly stuck to a simple format, creating handsome luxury grand tourers and sports cars.
The brand is famous for James Bond’s iconic ride, the DB5.
However, with the rapidly growing market for SUVs and family cars, Aston Martin had to think fast and outside the box.
And thus, their SUV offering came upon. Dubbed as an SUV body with a supercar’s heart, the DBX has some very impressive numbers to match its much sleeker siblings.
A 0-100km/h time of about 4.5 seconds, and can reach gravity defying speeds of 290 km/h.
As more and more sports car brands start to incorporate SUVs into their lineup (the Lamborghini Urus, for example), Aston Martin thought it was high time to enter the widely growing market for family cars.
The DBX is the first Aston Martin that is able to accompany more than four passengers, providing ample leg and headroom even for taller passengers.
The DBX is also equipped with a massive panoramic glass roof to create a less claustrophobic space for the passengers. But don’t mistake the DBX for just another family car. It is still, by all means, an Aston Martin. Under the hood is a 4.0 liter twin turbocharged V8 engine that makes around 542 hp and 700 Nm of torque, mated to a 9 speed automatic transmission. The powerful engine also boasts a towing capacity of up to 2.7 tons, something no other Aston Martin can do.
The interior of the DBX is as opulent as any other Aston Martin. The leather lined cabin fitted with wood trim and metal accents ensures you and your passengers are transported in sheer elegance. The rear seats can be folded down in a 40:20:40 configuration if you want to increase the 22 cubic feet of cargo space to 54 cubic feet. Aside from sponsoring its AMG engine, Mercedes Benz has also supplied Aston Martin’s electronics, giving the DBX a 10.25 inch infotainment screen, and a 12.3 inch screen in the gauge cluster. Standard features include Apple CarPlay, a 360 degree camera, and a 64 color interior cabin lighting.
Aston Martin also offers various comfort packages to further tailor the vehicle to the customer’s preferences. There’s the Touring Pack, which comes with a four-piece leather luggage set, cabin saddlebags, and an emergency first aid kit. The Snow Pack includes a ski bag, a roof-mounted ski rack, and snow chains. For the Pets Pack, Aston Martin includes a rear partition area to provide animals with their own space in the rear cargo area of the SUV, and a portable washer to clean your muddy fur buddies. All in all, the DBX is offered with 11 different packages, making sure you get exactly what you need from Aston Martin.
The Aston Martin DBX is a great example of the brand’s adaptability and their willingness to cater to more people and expand their demographic. The suggested asking price of the DBX is around £158,000, which roughly translates to about Php 11 million, although with various trim options and customizations, prices could easily breach the £200,000 mark.