Bentley, Macallan join hands for sustainability projects

British luxury marque Bentley Motors and famous Scotch whiskey The Macallan has started a partnership that focuses on sustainability.

The partnership was unveiled at The Macallan Estate in the Speyside region of Scotland, alongside the launch of a new hybrid Bentley – the next step in Bentley’s journey to become the world’s leading sustainable luxury mobility brand as part of its Beyond100 strategy. 

The two brands will be sharing their knowledge in terms of sustainability and other areas of their respective industries while maintaining the pursuit of "uncompromised excellence" for which they are renowned.

In a statement, the collaboration is said to create “inspirational new products and immersive experiences that deliver timeless luxury balanced with a commitment to a more progressive world” by merging Macallan’s mastery of whisky-making with Bentley Motors’ luxury car expertise.

Bentley Chairman and Chief Executive Adrian Hallmark expressed excitement over the newly forged alliance with Macallan.

“Transforming Bentley into the world’s most sustainable luxury car company is an exciting journey, and I’m delighted to be working with The Macallan with one common goal — to both lead our fields as we work towards a more sustainable future,” Hallmark said.

“We will learn from each other in the coming months and years to advance our programs together, and on the way work on some truly extraordinary projects and products. Our brands are two that share the same ethos — the passion for exceptional quality, a respect for artisanal handcraftsmanship, and now a drive towards genuine, world-leading sustainability. I’m looking forward to the adventure together,” he added.

The Macallan Managing Director Igor Boyadjian echoed Hallmark’s sentiments, saying that the partnership “presents a remarkable opportunity to compare time-earned knowledge and learn from each other, supporting fresh thinking about their respective businesses, customers, and products.” 

He added, “A key focus of the partnership will be our commitment to a more sustainable future. The breath-taking natural landscape at The Macallan Estate provides the perfect platform for us to embark together on this exciting and extraordinary journey.” 

The partnership will initially focus on various core areas, including the brands' shared journey to carbon neutrality, innovative research into the sourcing of sustainable materials, and teamwork on finding and sharing sustainable, local suppliers.

“It will additionally deliver a wide range of projects over the coming years, including jointly-developed products from The Macallan and Bentley, curated customer experiences and collaborative events,” the statement ended.

Photos from Bentley Motors

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