BMW M GmbH turns 50 next year, makes classic BMW Motorsport logo available for 2022 M Sport models

bmw-m

BMW M GmbH, formerly known as BMW Motorsport GmbH, will celebrate its 50th anniversary on May 24, 2022. To celebrate its upcoming jubilee, BMW’s high-performance division brings back the classic BMW Motorsport logo allowing customers who opt for a BMW M automobile or a BMW model equipped with an M Sport package with a production date from March 2022, slap the timeless badge on their vehicle’s front, rear, and wheel hubs.

KEY TAKEAWAYS

  • When will BMW M turn 50?

    BMW M celebrates its 50th anniversary on May 24, 2022.
  • Where can customers have the classic BMW Motorsport emblem placed on their cars?

    The BMW Motorsport badge can be placed on the car's front, rear, and wheel hubs.
  • What else will BMW M offer for its 50th anniversary?

    BMW M will also offer 50 paint finishes for selected models in the anniversary year 2022.
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    This unique offer in the history of BMW M will be available for order from the end of January 2022.

    “With the classic 'BMW Motorsport' emblem, we would like to share our joy about the anniversary of BMW M GmbH with the fans of the brand. We have a great year ahead of us, which will be celebrated with unique product highlights and exciting performances. The M has long been considered the strongest letter in the world, and in our company's anniversary year it is stronger than ever,” said BMW M GmbH Chairman of the Board of Management Franciscus van Meel.

    In addition to the emblems, 50 iconic and historically significant BMW M paint finishes will be offered for selected models in the anniversary year 2022. Style-defining colors such as Dakar Yellow, Fire Orange, Daytona Violet, Macao Blue, Imola Red, or Frozen Marina Bay Blue refer to the various eras of BMW M's 50-year history.

    BMW M GmbH’s anniversary is also lined with planned events such as next year’s Concorso d'Eleganza Villa d'Este on Lake Como in Northern Italy, the Goodwood Festival of Speed in Great Britain, and the Concours d'Elegance in Pebble Beach, California.

    The 24-hour race at the Nürburgring is also a welcome occasion for BMW M GmbH to review its own successful history together with fans and to thrill them for the future of BMW M GmbH.

    Photos from BMW

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