BMW North America launches 'Driven By Pride' campaign

https://www.press.bmwgroup.com/

BMW of North America flexes its diversity and equality muscle with its new campaign for Pride Month, entitled ‘Driven By Pride.’

The new campaign, meant to celebrate the colorful individuals that make up the LGBT community, saw the German carmaker participating in various LGBT events and causes including joining a special broadcast event by NYC Pride, providing support for The Trevor Project’s “Pride Everywhere” campaign, and executing communications across BMW’s digital channels.

https://www.press.bmwgroup.com/

During the pride parade in New York City, BMW brought five BMW 8 Series Convertibles custom-wrapped in rainbow colors representing the six shades of the pride flag, with a special “PRIDE” BMW roundel emblem on the hood of each vehicle.

The special emblem logo replaces the BMW letters with PRIDE and fills the updated roundel’s transparent areas with blended Pride colors.

https://www.press.bmwgroup.com/

Aside from the parade cars, this change was also featured in US digital communications. 

Also part of this year’s Pride support, BMW joined The Trevor Project—a non-profit organization that focuses on suicide prevention efforts among LGBT youth—as the exclusive automotive partner of their “Pride Everywhere” campaign. BMW’s support will help provide critical services to 30,000 LGBT youth from the largest national organization in the US that provides crisis intervention and suicide prevention.

“While many of this year’s live Pride activities were cancelled out of necessity, BMW continues to stand with the LGBTQIA+ community in this celebration of Pride and unity,” said Uwe Dreher, vice president of marketing, BMW of North America. “As the world continues to demonstrate for racial equality and justice amidst the ongoing COVID-19 pandemic, there has never been a more urgent time to celebrate togetherness and unity.”

Last February, BMW Philippines announced the arrival of the BMW X1 subcompact luxury crossover and BMW 1 Series subcompact executive cars in the country. Price range for the X1 is P3.09 to P3.89 million, while the 1 Series costs P1.6 to P4.6 million for the three-door variant and P2.69 to P4.59 million for the five-door option.

Photos from BMW

Also read:

BMW updates 5-Series, adds electrified powertrain options

The 4th-Gen BMW X5 is Now Available Locally

Read All

Featured Articles

Recommended Articles For You

Read All

Featured Cars

  • Upcoming

Car Articles From Zigwheels

  • News
  • Article Feature
  • Advisory Stories
  • Road Test
  • Camille Prats is Jetour Lightning i-DM with Boss interior's first-ever owner
    Camille Prats is Jetour Lightning i-DM with Boss interior's first-ever owner
    Paulo Papa . Today
  • Mercedes-Benz PH to expand GLC PHEV lineup?
    Mercedes-Benz PH to expand GLC PHEV lineup?
    Ruben Manahan IV . Today
  • Suzuki PH unveils XL7 lineup with ‘Black Edition’ trim
    Suzuki PH unveils XL7 lineup with ‘Black Edition’ trim
    Ruben Manahan IV . Today
  • Astara establishes new 2 JMC PH dealerships
    Astara establishes new 2 JMC PH dealerships
    Ruben Manahan IV . Today
  • Audi, Adidas forges multi-year partnership for F1
    Audi, Adidas forges multi-year partnership for F1
    Ruben Manahan IV . Today
  • Check out the GWM Ora 03’s key rivals
    Check out the GWM Ora 03’s key rivals
    Cesar Miguel . Sep 12, 2025
  • Here are the Ford Territory Hybrid’s strengths, weaknesses
    Here are the Ford Territory Hybrid’s strengths, weaknesses
    Cesar Miguel . Sep 12, 2025
  • VinFast VF 5: top 3 reasons to buy
    VinFast VF 5: top 3 reasons to buy
    Paulo Papa . Sep 09, 2025
  • Check out the Subaru WRX’s closest alternatives
    Check out the Subaru WRX’s closest alternatives
    Cesar Miguel . Sep 08, 2025
  • Lynk & Co. 01 vs BYD Sealion 5 DM-i vs Changan Nevo Q05: Chinese hybrid SUV smackdown
    Lynk & Co. 01 vs BYD Sealion 5 DM-i vs Changan Nevo Q05: Chinese hybrid SUV smackdown
    Paulo Papa . Sep 05, 2025
  • How well do you understand traffic signs?
    How well do you understand traffic signs?
    Cesar Miguel . Sep 09, 2025
  • How car collectors can take advantage of Liqui Moly products
    How car collectors can take advantage of Liqui Moly products
    Ruben Manahan IV . Sep 08, 2025
  • Do you still need to wash your car after it rains?
    Do you still need to wash your car after it rains?
    Cesar Miguel . Jun 12, 2025
  • What should you visit first at MIAS 2025?
    What should you visit first at MIAS 2025?
    Cesar Miguel . Apr 11, 2025
  • Do you really need 4x4 for overlanding?
    Do you really need 4x4 for overlanding?
    Cesar Miguel . Mar 26, 2025
  • Ford Everest Sport Special Edition: ‘tough’-tier SUV
    Ford Everest Sport Special Edition: ‘tough’-tier SUV
    Paulo Papa . Today
  • Toyota Corolla Cross GR-S HEV: sporty yet sustainable
    Toyota Corolla Cross GR-S HEV: sporty yet sustainable
    Paulo Papa . Sep 08, 2025
  • ELECTRIA: JMC EV3 - cutesy city slicker
    ELECTRIA: JMC EV3 - cutesy city slicker
    Cesar Miguel . Sep 04, 2025
  • First drive: Here’s why the Li Mega is the ideal pick for those who wants to be chauffeured
    First drive: Here’s why the Li Mega is the ideal pick for those who wants to be chauffeured
    Paulo Papa . Aug 27, 2025
  • GWM Cannon: range day
    GWM Cannon: range day
    Paulo Papa . Jul 29, 2025