BMW North America launches 'Driven By Pride' campaign

https://www.press.bmwgroup.com/

BMW of North America flexes its diversity and equality muscle with its new campaign for Pride Month, entitled ‘Driven By Pride.’

The new campaign, meant to celebrate the colorful individuals that make up the LGBT community, saw the German carmaker participating in various LGBT events and causes including joining a special broadcast event by NYC Pride, providing support for The Trevor Project’s “Pride Everywhere” campaign, and executing communications across BMW’s digital channels.

https://www.press.bmwgroup.com/

During the pride parade in New York City, BMW brought five BMW 8 Series Convertibles custom-wrapped in rainbow colors representing the six shades of the pride flag, with a special “PRIDE” BMW roundel emblem on the hood of each vehicle.

The special emblem logo replaces the BMW letters with PRIDE and fills the updated roundel’s transparent areas with blended Pride colors.

https://www.press.bmwgroup.com/

Aside from the parade cars, this change was also featured in US digital communications. 

Also part of this year’s Pride support, BMW joined The Trevor Project—a non-profit organization that focuses on suicide prevention efforts among LGBT youth—as the exclusive automotive partner of their “Pride Everywhere” campaign. BMW’s support will help provide critical services to 30,000 LGBT youth from the largest national organization in the US that provides crisis intervention and suicide prevention.

“While many of this year’s live Pride activities were cancelled out of necessity, BMW continues to stand with the LGBTQIA+ community in this celebration of Pride and unity,” said Uwe Dreher, vice president of marketing, BMW of North America. “As the world continues to demonstrate for racial equality and justice amidst the ongoing COVID-19 pandemic, there has never been a more urgent time to celebrate togetherness and unity.”

Last February, BMW Philippines announced the arrival of the BMW X1 subcompact luxury crossover and BMW 1 Series subcompact executive cars in the country. Price range for the X1 is P3.09 to P3.89 million, while the 1 Series costs P1.6 to P4.6 million for the three-door variant and P2.69 to P4.59 million for the five-door option.

Photos from BMW

Also read:

BMW updates 5-Series, adds electrified powertrain options

The 4th-Gen BMW X5 is Now Available Locally

Read All

Featured Articles

Recommended Articles For You

Read All

Featured Cars

  • Upcoming

Car Articles From Zigwheels

  • News
  • Article Feature
  • Advisory Stories
  • Road Test
  • Toyota GT, GT Racing concepts showcased at 2025 Goodwood FOS
    Toyota GT, GT Racing concepts showcased at 2025 Goodwood FOS
    Cesar Miguel . Today
  • Hyundai Motor PH showcases new Santa Fe variant at HME tour Alabang leg
    Hyundai Motor PH showcases new Santa Fe variant at HME tour Alabang leg
    Paulo Papa . Today
  • Incoming Denza D9 makes Goodwood debut
    Incoming Denza D9 makes Goodwood debut
    Paulo Papa . Today
  • Tesla PH delivers over 1.5K units so far
    Tesla PH delivers over 1.5K units so far
    Cesar Miguel . Jul 17, 2025
  • Nissan Alabang recognized as best dealer at 2025 DOYA
    Nissan Alabang recognized as best dealer at 2025 DOYA
    Paulo Papa . Jul 17, 2025
  • Interesting police cars from around the world
    Interesting police cars from around the world
    Cesar Miguel . Jul 17, 2025
  • Affordable EV matchup: Dongfeng Nammi vs VinFast VF 5
    Affordable EV matchup: Dongfeng Nammi vs VinFast VF 5
    Cesar Miguel . Jul 16, 2025
  • Is driving stick still relevant to youngsters?
    Is driving stick still relevant to youngsters?
    Paulo Papa . Jul 15, 2025
  • Auto, motorcycle brands with horses in their badges
    Auto, motorcycle brands with horses in their badges
    Paulo Papa . Jul 14, 2025
  • Subaru Crosstrek vs. the competition
    Subaru Crosstrek vs. the competition
    Cesar Miguel . Jul 14, 2025
  • Do you still need to wash your car after it rains?
    Do you still need to wash your car after it rains?
    Cesar Miguel . Jun 12, 2025
  • What should you visit first at MIAS 2025?
    What should you visit first at MIAS 2025?
    Cesar Miguel . Apr 11, 2025
  • Do you really need 4x4 for overlanding?
    Do you really need 4x4 for overlanding?
    Cesar Miguel . Mar 26, 2025
  • Number coding 2025: what you need to know
    Number coding 2025: what you need to know
    Paulo Papa . Mar 09, 2025
  • EVs still require lubrication, JAMA execs say
    EVs still require lubrication, JAMA execs say
    Paulo Papa . Mar 09, 2025
  • Honda BR-V S CVT: all about that ‘base’
    Honda BR-V S CVT: all about that ‘base’
    Paulo Papa . Jul 09, 2025
  • Dongfeng Rich 7 4X4 Upper: ideal entry-level truck
    Dongfeng Rich 7 4X4 Upper: ideal entry-level truck
    Paulo Papa . Jul 07, 2025
  • First drive: MG ZS Hybrid+
    First drive: MG ZS Hybrid+
    Cesar Miguel . Jun 30, 2025
  • BYD eMAX 7 Superior Captain: MPV for modern families
    BYD eMAX 7 Superior Captain: MPV for modern families
    Paulo Papa . Jun 18, 2025
  • Suzuki Ertiga Hybrid: modest mover
    Suzuki Ertiga Hybrid: modest mover
    Paulo Papa . Jun 05, 2025