CAMPI gets a new president

MANILA: Jose Maria Atienza has formally accepted the top leadership position for the Chamber of Automotive Manufacturers of the Philippines Incorporated (CAMPI).

The newly-hailed group president received his new role from Atty. Rommel Gutierrez — who led the organization from 2012-2025.

What makes Atienza fit for his new role? Here are some of his credentials.

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Atienza is bringing to the table his wealth of expertise as a veteran who has served the automotive industry for more than 30 years — most of which in the marketing division of Toyota Motor Philippines (TMP).

Concurrently serving as the leading automotive distributor’s executive vice president for marketing, the latest CAMPI president also became the Head of Marketing for Toyota Financial Services Philippines and president of the Toyota Makati Dealer Group.

In his acceptance speech, Atienza assured the group’s cooperation and collaboration to all stakeholders in the automotive industry.  “This leadership is committed to building on CAMPI’s legacy rooted in purpose and creating positive impact for the Philippine automotive industry,” he affirmed.  

Meanwhile, Gutierrez expressed his utmost support to his successor.

“I wish the best to our incoming president, Jing Atienza, and the new CAMPI officers. I know you have already set yourself up for a lot of work. The past leaderships of CAMPI already set the path of posterity. I trust that the incoming officers will build on it and chart new successes for the Association with the full support of the members and industry stakeholders.”

Backing up Atienza on his latest role are the following officers:

Name	Role	Company
Rhys Alexei Murillo	Vice President	Nissan
Robert Carlos	Corporate Secretary	Isuzu Philippines
Victor Vinarao	Treasurer	Mitsubishi Motors Philippines Corporation
Atty. Louie Soriano	Assistant Treasurer	Honda Cars Philippines Incorporated

New CAMPI vision

During the program, Gutierrez said that the group is now following a new vision that reflects its role as the leading automotive industry association in the country.

“This is not closing the book of CAMPI. Rather, it is opening new chapters for the incoming leadership, so that CAMPI can continue making an impactful stance on mobility transition in the country,” Gutierrez explained.

Meanwhile, Atienza noted that the new vision will be supported by its four core pillars namely technology and innovation; vehicle and road safety; industry development; as well as sustainability.

“Our framework for future action focuses on establishing automotive as a key sector with significant economic and societal contribution,”  he added.

Further, Atienza noted that he is eyeing to keep current and build new alliances to help realize the group’s vision; form new opportunities for member and parts suppliers; and showcase the value that CAMPI brings to the industry and its various stakeholders as a partner for growth.

To note, CAMPI is made up of 29 distributors from various car brands and holds approximately 95 percent of the local automotive market.

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