Ford Calls Gamers to Design, Build, and Race a New Car

Like as if playing games for fun isn't enough. Now, Ford Motor Company  is calling on all gamers out there to help design the ultimate virtual racing car through a unique collaboration between the auto manufacturer and the gaming community. “Team Fordzilla – P1” The virtual racing car project will be named “Team Fordzilla – P1”, and will showcase Ford's "real‑world Human‑Centric Design thinking in a digital world". It will be designed "fresh from the ground up", and will be Ford's first-ever virtual race car "not to be based on an existing real‑world model". Codenamed “Team Fordzilla P1” project, the collaboration will be led by the captains of Ford's five Fordzilla esports teams from the UK, Spain, Italy, Germany, and France. Ford of Europe's Design Team will actively ask the help of the gaming community for their valuable insights and inputs on how the vehicle's design should be made. “Coming up with a no-holds barred race car for the virtual world is when the gloves come off and the design team can really let their imaginations fly,"  said Amko Leenarts, director, Design, Ford of Europe. "The expertise of gamers is crucial to ensuring that this will be the best-looking car on the grid.”

Design Phase Collaboration

The design phase will be collaboration between Ford experts and expert gamers who "lead the way in racing their virtual counterparts". The designers will be using Twitter polls to open key design questions to the wider gaming community. It will be posted by @TeamFordzilla, with each poll discussing an important design attribute that gamers can choose and decide on. “We all love racing our dream cars but ultimately these are usually painstaking recreations of vehicles that actually exist in the real world,” said Angelo Bülow, captain of the German Fordzilla team. “It will be an absolute thrill to get behind the wheel of the #TeamFordzillaP1 for the first time knowing that not only have we helped to create it but that no-one else has ever driven it before.” The project will start this week. Those who are  interested to join and take part in this unique, gaming collaboration  can follow @TeamFordzilla's Twitter and Instagram channels for more information. Please see below the full list of Team Fordzilla captains and their social media channel handles:  Please see below the full list of Team Fordzilla captains, social media channels

Also Read:

CDP Names Ford Motors in Its Climate "A-List" for the First Time

Ford F-150, Mustang, and Sync Drive Brand to Top 3 in JD Power Study

Read All

Featured Articles

Recommended Articles For You

Read All

Featured Cars

  • Upcoming

Car Articles From Zigwheels

  • News
  • Article Feature
  • Advisory Stories
  • Road Test
  • Latest ‘Kia Movement’ leg set this weekend
    Latest ‘Kia Movement’ leg set this weekend
    Ruben Manahan IV . Jul 10, 2025
  • Bentley unveils all-electric EXP 15 concept car
    Bentley unveils all-electric EXP 15 concept car
    Cesar Miguel . Jul 10, 2025
  • TMP Tech produces latest batch of technicians
    TMP Tech produces latest batch of technicians
    Ruben Manahan IV . Jul 10, 2025
  • Isuzu PH aids Alaminos LGU in newest mangrove rehabilitation thrust
    Isuzu PH aids Alaminos LGU in newest mangrove rehabilitation thrust
    Ruben Manahan IV . Jul 10, 2025
  • Zeekr 7X now available in PH
    Zeekr 7X now available in PH
    Ruben Manahan IV . Jul 10, 2025
  • Nissan Livina vs. the competition
    Nissan Livina vs. the competition
    Cesar Miguel . Today
  • Exploring the Jetour T2’s interior
    Exploring the Jetour T2’s interior
    Cesar Miguel . Jul 10, 2025
  • Suzuki XL7 Hybrid vs Toyota RAV4 vs BYD Tang: tough-looking NEV options
    Suzuki XL7 Hybrid vs Toyota RAV4 vs BYD Tang: tough-looking NEV options
    Paulo Papa . Jul 09, 2025
  • Explaining the different types of hybrid powertrains
    Explaining the different types of hybrid powertrains
    Cesar Miguel . Jul 07, 2025
  • Check out these basic overlanding items for when you want to enjoy the outdoors
    Check out these basic overlanding items for when you want to enjoy the outdoors
    Paulo Papa . Jul 04, 2025
  • Do you still need to wash your car after it rains?
    Do you still need to wash your car after it rains?
    Cesar Miguel . Jun 12, 2025
  • What should you visit first at MIAS 2025?
    What should you visit first at MIAS 2025?
    Cesar Miguel . Apr 11, 2025
  • Do you really need 4x4 for overlanding?
    Do you really need 4x4 for overlanding?
    Cesar Miguel . Mar 26, 2025
  • Number coding 2025: what you need to know
    Number coding 2025: what you need to know
    Paulo Papa . Mar 09, 2025
  • EVs still require lubrication, JAMA execs say
    EVs still require lubrication, JAMA execs say
    Paulo Papa . Mar 09, 2025
  • Honda BR-V S CVT: all about that ‘base’
    Honda BR-V S CVT: all about that ‘base’
    Paulo Papa . Jul 09, 2025
  • Dongfeng Rich 7 4X4 Upper: ideal entry-level truck
    Dongfeng Rich 7 4X4 Upper: ideal entry-level truck
    Paulo Papa . Jul 07, 2025
  • First drive: MG ZS Hybrid+
    First drive: MG ZS Hybrid+
    Cesar Miguel . Jun 30, 2025
  • BYD eMAX 7 Superior Captain: MPV for modern families
    BYD eMAX 7 Superior Captain: MPV for modern families
    Paulo Papa . Jun 18, 2025
  • Suzuki Ertiga Hybrid: modest mover
    Suzuki Ertiga Hybrid: modest mover
    Paulo Papa . Jun 05, 2025