Ford PH announces new leaders

In a recent press release, the local arm of Ford announced new appointments and role expansion of its executives.

Promoted to Ford Customer Service Division (FCSD) Director is Patrick Manigbas. FCSD is Ford’s leading after-sales and service business in the country. Manigbas was previously director of marketing, and joined Ford Philippines in 2019 as marketing manager for its truck business. He replaced Joyce Laxamana, who has assumed a new regional role in dealer operations in Ford’s International Markets Group, based in Bangkok, Thailand.

Meanwhile, Kathleen Lanot-Kuan now assumes the role of marketing director. Lanot-Kuan will helm Ford’s overall marketing operations in the country, with a particular focus on digital platforms and engagements. She joined Ford Philippines in 2017 and performed roles in communications and brand marketing over the last five years.

On the other hand, communications director EJ Francisco is also taking on an expanded role in the Ford ASEAN region as lead for Communications for Ford’s Asia Pacific Distributor Markets (APDM) operations. Aside from the Philippines, Francisco will lead communication efforts for Ford’s 24 distributor markets in APDM, including Cambodia, Malaysia, Laos, and Myanmar, among others.

“These appointments come in at a perfect time at the start of the new year as we continue to sustain the momentum into 2022, with our people as our key strength and competitive advantage. At Ford, we put focus on talent development and ensure that we have a wide range of career opportunities available to our employees where their skills and potentials will be maximized. We take great pride in our people as they drive the success of our business,” said Ford Philippines Managing Director Michael Breen.

The aforementioned appointments are effective January 1, 2022.

Photo from Ford

Also read: 

Ford PH partners with Motolite, PBSP for ‘Balik Baterya Program’

Ford PH dominates 4x4 pickup, small SUV segments

Ford PH cites 3 reasons Fox shocks are worthy off-road equipment