Ford to reveal future plans at Wolfe Auto Global Conference

Following the company’s Formula 1 return announcement, Ford shared that the brand’s future plans will be revealed on February 15 at the Wolfe Research Global Auto, Auto Tech, and Auto Consumer Conference 2023 in New York City.

According to the Dearborn-based carmaker, Ford President and Chief Executive Officer Jim Farley and Chief Financial Officer John Lawler will discuss the company’s ambitious, customer-focused plan to grow and create value — and the double transformation bringing it to life — at an upcoming fireside chat with auto analyst Rod Lache.

Farley and Lawler, the Blue Oval brand explained, will answer questions about the Ford+ growth plan. They will clarify how the company is overhauling its operations to improve quality and reduce costs as well as the firm’s significant opportunities to expand capabilities and generate returns from software-enabled gas-powered and electric vehicles along with value-added services.

Further, the American automotive company said that it has created three distinct customer-focused business segments to accelerate the brand’s transformation. They are the Ford Blue for iconic internal-combustion and hybrid vehicles, Ford Model e for breakthrough software and EVs, and Ford Pro for products and services that help commercial customers make over and grow their businesses.

The company will report its financial results accordingly with great transparency to the strategic progress of each segment.

Photos from Ford

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