Fourth time's a charm: Chery makes a comeback anew

Fourth time's a charm: Chery makes a comeback anew
For the fourth time, China automotive giant Chery is dipping its fingers again in the Philippines, and this time, under a much capable distributor. United Asia Auto Group Inc. (UAAGI), brought back the Chery, reeling in its second China brand offering for the country. UAAGI president Rommel Sytin expressed confidence in bringing in the Chery brand once again. During his speech, he said that during the earlier times that Chery was first introduced, the market was not ready. “The time is ripe for us to bring in a second automotive brand, and we are convinced that Chery Auto now has the right mix of design, features, technology, and pricing in its product line to make a strong impact on the Philippine market,” Sytin said. UAAGI is responsible for putting Foton in the ninth post in Philippine automotive sales. The brand is also keen on repeating thr same achievement that overtook othet established brands in the process. Chery was initially brought to the local market in 2007 marked the first time for a Chinese automaker to enter the local market, which as sales figures go, was not prepared for a China-based brand at the time. The intervening years, however, and 2019 in particular, saw a resurgence of Chinese automakers entering the local market. Close to half a dozen China auto brands have entered the Philippine market in the last 12 months. “History and experience are the best teachers, and we have learned a lot from FOTON’s success in the Philippine market as well as where previous efforts to market Chery have failed — and we have taken all that to heart,” Sytin noted. The lineup of Chery models that will mark the initial reentry to the Philippine market will be composed of an all-crossover range. These are the Tiggo 2, Tiggo 5X,Tiggo 7, and the 7-seater Tiggo 8. All models are powered by modern 1.5-liter inline-4 fuel-injected DOHC 16-valve Euro 5-compliant petrol engines (turbocharged for the Tiggo 7 and Tiggo 8) and mated to 5-speed manual transmissions or 6-speed automatics. All models are made in Chery’s world-class state-of-the-art fully robotized plants in Wuhu, China. Higher end models boast luxury car features like 10" UHD touchscreen displays, foot-sensing automatic power tailgates, automatic LED headlamps, LED taillamps, cruise control, Smart Key Entry System, 6-way power-adjustable seats, LCD instrument panel, panoramic sunroof, leather seats, 18” alloy wheels, and much more. For safety, Chery automobiles feature six airbags, front and rear radar-based driving aids, and a full suite of electronic driver-assist systems. The Chery brand sold over 750,000 units last year, a growth of 11 percent compared to the previous year. Chery has been China’s biggest exporter of passenger cars in the last 16 years. Chery has sold over 7.2 million vehicles in over 80 countries. It is also a leading manufacturer of hybrid and full electric vehicles, not just in China, but in the world. “We are excited to bring in Chery. The new cars possess all the brand values Filipinos now look for and we are convinced that the local market will warmly receive these latest models,” Sytin added. Further, Chery Auto Philippines is offering an industry-leading 10-Year/1 Million-km Powertrain Warranty on top of a 5-Year General Vehicle Warranty. To top it all, Chery Auto Philippines is offering a 3-year FREE Preventive Maintenance Service (PMS) to all buyers of any Tiggo model. Prices for the new models start at P695,000 for the Tiggo 2, P818,000 for the Tiggo 5X, P1.195 million for the Tiggo 7, and P1.28 million  for the seven-seater Tiggo 8. Relatedly Sytin said that a total of 12 dealerships comprising of the local biggest networks in the country, some of which is Lica Group and Autohub Group, will build the dealer network for Chery. Since all the offers are now gasoline-fed engines, he told CARMUDI that they will bring in electric vehicles by next year and diesel engines come 2021. As to the models, they are still discussing it with the mother company.    

Also read: Chery Returns to PH

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