GAC Motor PH holds first dealer conference

GAC Motor Philippines recently held its first-ever dealer conference nearly five years after the brand’s arrival in the country.

In a statement, Legado Motors Inc. (LMI) said that the conference was held last March 7 at the Marco Polo Hotel in Pasig. Themed “2gether 2 Get There,” the event was designed to build stronger ties with its dealer network as well as to strengthen the brand's presence in the country.

Attending the conference were LMI officials as well as heads and representatives of its dealers around the country.

Without sharing figures, the Philippine arm of Guangzhou Automobile Group Co., Ltd noted in the same statement that it is eyeing to “achieve higher sales, and stronger market presence through various marketing, sales, and after sales strategies.”

“This year, we will be focusing on giving training programs to our dealer partners, not just on the technical side, but also on building the self-confidence of our sales agents by gearing them with sufficient knowledge about the brand and vehicle models being sold in the country,” GAC Motor Philippines Dealer Development Manager Ma. Hilda San Juan said.

For his part, GAC Motor Philippines President and Chief Executive Officer Wilbert Lim expressed confidence that the brand will win the hearts of Filipinos.

“We all know that we are not as popular as Geely, MG, Changan, and Chery, but as we start to set a standard to our brand, slowly but surely we will become one of them. With the quality of our products, I’m sure that Filipinos will patronize it. It may be tough, and challenging, but through everyone’s efforts and commitment, I believe it will be possible,” the company's chief executive explained.

Further, GAC Motor Philippines revealed that it will soon be opening dealerships in Bacoor, Tacloban, and Iloilo.

Moreover, the company will also continue and expand mall displays nationwide to help generate sales while exposing the brand to the public.

Photos from Legado Motors Inc.

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