Goodyear PH Launches Four New SUV Tires

Goodyear Philippines, one of the biggest names in the Philippine tire market, has introduced its latest offerings for SUVs in its bid to cater to the diversity of the people who utilizes such.

During the launch of Goodyear’s latest range of SUV tires, Goodyear Philippines Market Director Kenneth Sambajon noted that the SUVs have evolved into the "aspirational" vehicle of most people.

"Goodyear, recognizes the versatility of the SUV, as well as the fact that SUV owners are a diverse group, with complex requirements," he said during the event dubbed as 'Find your Drive, A Goodyear Tire for every SUV Driver.'

The local arm for the globally-renowned brand launched four models of SUV tires: Goodyear EfficientGrip Performance SUV, Wrangler All-Terrain Adventure, Wrangler Duratrac, and Wrangler MT/R with Kevlar.

Designed primarily for premium SUVs, the Goodyear EfficientGrip Performance SUV tire utilizes an array of technologies to deliver premium on-road performance. The QuietTread technology has noise-dampening advanced tread and carcass design for improved noise performances. The FlexContact Technology has a shock absorbing cushion layer compound which lowers tire vibration in order to reduce the impact of road irregularities, providing for a smoother and more comfortable drive.

Aside from that, it is also has excellent Wet Performance with its new innovative polymers with optimized microstructure for increased grip in wet road conditions, along with wider and reinforced shoulder blocks to increase braking performance.

"While SUV characteristics such as high ground clearance and ample cabin and storage space appeal to almost all SUV owners, most SUVs will never be used for off-roading. The popularity of 4x2 SUVs is proof of that. So, for on-road conditions, most SUV owners will need a set of grippy, quiet, and comfortable tires. That is precisely what the new Goodyear Efficient Grip Performance SUV provides,” Sambajon said.

Meanwhile, Sambajon said that the new Goodyear Wrangler series was designed for the SUV purists that uses their vehicles for the great outdoors. "It is these customers that we take extra pleasure developing tires for, they challenge us to elevate our game, and that is exactly what our engineers have done with the new Goodyear Wrangler series."

The Wrangler All-Terrain Adventure with Kevlar has a 50% off-road and 50% on-road application. Reinforced with Dupont Kevlar typically reserved for bulletproof vests, this tire is for city dwellers who might decide at a moment's notice to head out to far-flung rural areas.

On the other hand. the Wrangler Duratrac has a 70% off-road and 30% on-road application. With its TractiveGroove technology that offers enhanced traction in deep mud, unique tread block design and rim protector, it is said to be "perfect workhorse tire for rugged off-road terrain that still offers a quieter ride on paved roads."

Further, those who uses their SUVs purely on off-road, they have developed the Wrangler MT/R with Kevlar. The said model is said to be Goodyear's first off-road tire to incorporate DuPont Kevlar on its 3-ply sidewall bringing superb cut and puncture resistance to an area of the tire that demands extra toughness when driving off-road.

"Whether you are a doting parent who likes to take your family on the occasional outing, or an adrenaline junkie who loves the freedom and the adventure of pushing a beast of an SUV to its very limit, Goodyear makes a tire perfect for your SUV and your unique lifestyle," Sambajon claimed.

All the latest offers are available with the Goodyear 5-Year Limited Warranty and Goodyear Worry Free Assurance at all Goodyear Centers nationwide.

Read All

Featured Articles

Recommended Articles For You

Read All

Featured Cars

  • Upcoming

Car Articles From Zigwheels

  • News
  • Article Feature
  • Advisory Stories
  • Road Test
  • Toyota GT, GT Racing concepts showcased at 2025 Goodwood FOS
    Toyota GT, GT Racing concepts showcased at 2025 Goodwood FOS
    Cesar Miguel . Today
  • Hyundai Motor PH showcases new Santa Fe variant at HME tour Alabang leg
    Hyundai Motor PH showcases new Santa Fe variant at HME tour Alabang leg
    Paulo Papa . Today
  • Incoming Denza D9 makes Goodwood debut
    Incoming Denza D9 makes Goodwood debut
    Paulo Papa . Today
  • Tesla PH delivers over 1.5K units so far
    Tesla PH delivers over 1.5K units so far
    Cesar Miguel . Jul 17, 2025
  • Nissan Alabang recognized as best dealer at 2025 DOYA
    Nissan Alabang recognized as best dealer at 2025 DOYA
    Paulo Papa . Jul 17, 2025
  • Interesting police cars from around the world
    Interesting police cars from around the world
    Cesar Miguel . Jul 17, 2025
  • Affordable EV matchup: Dongfeng Nammi vs VinFast VF 5
    Affordable EV matchup: Dongfeng Nammi vs VinFast VF 5
    Cesar Miguel . Jul 16, 2025
  • Is driving stick still relevant to youngsters?
    Is driving stick still relevant to youngsters?
    Paulo Papa . Jul 15, 2025
  • Auto, motorcycle brands with horses in their badges
    Auto, motorcycle brands with horses in their badges
    Paulo Papa . Jul 14, 2025
  • Subaru Crosstrek vs. the competition
    Subaru Crosstrek vs. the competition
    Cesar Miguel . Jul 14, 2025
  • Do you still need to wash your car after it rains?
    Do you still need to wash your car after it rains?
    Cesar Miguel . Jun 12, 2025
  • What should you visit first at MIAS 2025?
    What should you visit first at MIAS 2025?
    Cesar Miguel . Apr 11, 2025
  • Do you really need 4x4 for overlanding?
    Do you really need 4x4 for overlanding?
    Cesar Miguel . Mar 26, 2025
  • Number coding 2025: what you need to know
    Number coding 2025: what you need to know
    Paulo Papa . Mar 09, 2025
  • EVs still require lubrication, JAMA execs say
    EVs still require lubrication, JAMA execs say
    Paulo Papa . Mar 09, 2025
  • Honda BR-V S CVT: all about that ‘base’
    Honda BR-V S CVT: all about that ‘base’
    Paulo Papa . Jul 09, 2025
  • Dongfeng Rich 7 4X4 Upper: ideal entry-level truck
    Dongfeng Rich 7 4X4 Upper: ideal entry-level truck
    Paulo Papa . Jul 07, 2025
  • First drive: MG ZS Hybrid+
    First drive: MG ZS Hybrid+
    Cesar Miguel . Jun 30, 2025
  • BYD eMAX 7 Superior Captain: MPV for modern families
    BYD eMAX 7 Superior Captain: MPV for modern families
    Paulo Papa . Jun 18, 2025
  • Suzuki Ertiga Hybrid: modest mover
    Suzuki Ertiga Hybrid: modest mover
    Paulo Papa . Jun 05, 2025