Grab Drivers Will No Longer See Passenger's Destination, But...

Grab Philippines through Grab Holdings, Inc. is taking a page off of Uber's playbook by masking the destination of its passengers prior to booking. However, this change will only be implemented on Friday, April 27, 2018, and will be rolled out initially to 25 percent of Grab drivers who, based on their record with the ride-hailing service's system, have a historically low acceptance rate.

According to Grab Philippines Country Head Brian Cu, this new measure is in response to numerous customer complaints of Grab drivers who either cancel their bookings or refuse to take on their passengers.

"We hear what our riders want and we will continue to improve our services while making bookings more efficient for our drivers. We will implement non-showing of passenger information before ride acceptance, as it is a major source of complaints," Cu said in a statement.

As a precautionary measure though, Grab drivers will be able to see their passenger's destination when a ride is booked late at night and early in the morning.

"For added protection during wee hours of the night, drivers, however, have an option to see passenger destination," Cu clarified.

"We welcome the move of Grab to mask the destination. At least now, the riders will have lesser cancellations and we appreciate the move unilaterally done by Grab," said Land Transportation Franchising and Regulatory Board (LTFRB) Member Atty. Aileen Lizada to the press.