Harman launches latest automotive safety solutions

Harman International — a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies and solutions for automotive, consumer, and enterprise markets — unveiled its last week its latest product called "Ready Care."

According to the Stamford-based electronics brand, Ready Care is the company’s latest safety solution suite from its expanding portfolio of products designed and built to deliver consumer-focused experiences at an automotive grade.

The Ready Care system consists of various safety technologies that include Cognitive Distraction, Stress-free Routing, and Personalized Comfort. All three, per Harman International, can work together or independently to improve safety and reduce driver stress.

Cognitive Distraction, the company explained, is a real-time driver visual and cognitive load measurement tool that deciphers when the driver is mentally distracted and can initiate multiple and simultaneous in-cabin vehicle intervention responses.

It measures real-time driver cognitive load and separates driving tasks from other mental activities as well as visual and manual distractions to enable tailored intervention strategies that maximize safety.

Meanwhile, Stress-free Routing provides an alternate route selection to lower elevated driver stress levels while on the road. By detecting real-time stress factors like traffic jams or weather and adapting accordingly, this solution helps mitigate the driver’s state of stress or anxiety. Plus, it’s also compatible with multiple navigation engines.

Lastly, Personalized Experiences leverages advanced machine learning technology to provide personalized intervention strategies tailored to the individual and their driving experience.

Ready Care delivers closed-loop interventions via a software development kit (SDK), allowing OEMs and third-party companies to integrate any vehicle feature or function — such as heating, ventilation, and air conditioning (HVAC) control, media content, and volume, or seat sensors — into the Ready Care solution.

Ready Care equips OEMs with advanced but meaningful technology to improve driver safety and wellbeing. Automotive manufacturers have the opportunity to incorporate the full set of Ready Care solutions into vehicles or choose specific features to create a more customized solution right for their customers and fleets.

“Safety remains a top concern for consumers when considering a new vehicle purchase, and now, with Ready Care, Original Equipment Manufacturers (OEMs) can improve vehicle safety in a significant new way. Ready Care is essentially a co-pilot, spotting when distractions could turn into dangerous situations and intervening to avoid them. For the first time, the vehicle can, in a sense, know what the driver is thinking; this is a game changer. We are incredibly proud of and excited by the impact Ready Care will have for drivers, passengers, and everyone on the road,” said Harman International Automotive Product Management Senior Vice President (SVP) Armin Prommersberger.

Photos from Harman International

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