Hyundai announces ‘Pony, the timeless’

Hyundai has announced its first heritage exhibition dubbed “Pony, the timeless.”

Per the South Korean carmaker, the exhibit staged at the Hyundai Motorstudio Seoul is part of the newly launched Hyundai Heritage project that reflects on the past and future of the brand.

An opening celebration took place on June 7 with VIP guests from different industries such as art, fashion, and architecture. The event included presentations about Hyundai’s Heritage project, the exhibition, and the Retrace Series.

Also present was Hyundai Motor Group Executive Chair, Euisun Chung.

“In an age when artificial intelligence and robotics have a profound impact on the way we live and work, we wanted to take the opportunity to reflect on the core purpose of the company and the direction of our future. In seeking the answer, we looked back at our roots and what made us the company we are today. We realized that Hyundai Motor was shaped by the experience and mindset that we accumulated while developing the Pony, Korea’s first independently developed mass-production model,” Chung said.

“Pony, the timeless,” Hyundai pointed out, traces the Pony’s journey. It starts on the fifth floor of the Hyundai Motorstudio Seoul where visitors can immerse themselves in videos, music, and paintings of the Pony era — the ‘70s and the ‘80s.

On the fourth floor, those checking out the exhibit can see archived records of Pony, from its beginning to its global expansion through export.

The third floor presents the restored Pony Coupe Concept and a retrospective of drawings by its world-renowned automotive designer Giorgetto Giugiaro. Here, the famed concept car is joined by the N Vision 74 concept.

The abovementioned event follows the Hyundai Reunion in Lake Como, Italy. There, the brand showcased the restored Pony Coupe Concept.

Hyundai’s “Pony, the timeless” exhibit opened its doors on June 9, 2023.

Photos from Hyundai

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