Hyundai, GFG Style collaborates for 1974 Pony Coupe Concept project

1974 Pony Coupe Concept project

Hyundai announced that it will work with legendary Italian design firm GFG Style, notably its father and son founders Giorgetto and Fabrizio Giugiaro, to rebuild the influential 1974 Pony Coupe Concept.

KEY TAKEAWAYS

  • Who are the legendary Italian designers Hyundai will collaborate with for the 1974 Pony Coupe Concept project?

    Hyundai will collaborate with Giorgetto and Fabrizio Giugiaro for the 1974 Pony Coupe Concept project.
  • When will Hyundai display the rebuilt 1974 Pony Coupe Concept car?

    Hyundai will display the rebuilt 1974 Pony Coupe Concept car from March to June 2023.
  • Giorgetto Giugiaro created the 1974 Pony Coupe Concept for Hyundai’s debut at the 1974 Turin Motor Show.

    “I designed the Hyundai Pony when I was still a young designer at the start of my career. I felt very proud that I was in charge of creating a vehicle for a company and country that was about to take on a fiercely competitive global market. Now, I’m deeply honored that Hyundai has asked me to rebuild it for posterity and as a celebration of the brand’s heritage,” Giugiaro commented.

    1974 Pony Coupe Concept project 2

    The South Korean car company announced the plan during a Design Talk in Seoul, featuring the father and son duo, along with Hyundai Motor Group Chief Creative Officer (CCO) Luc Donckerwolke.

    “We are absolutely thrilled to welcome Giorgetto and Fabrizio to Seoul for this rare occasion and we look forward to collaborating with them and GFG Style on this extraordinary design project. Not only does this project hold historical value, but it also represents a cross-cultural exchange that could pave the way for more collaborations down the road,” Donckerwolke said.

    Also present was Hyundai Motors Global Design Center Executive Vice President and Head SangYup Lee.

    “The original Pony and Pony Coupe Concept were one of those rare creations that influenced the designs of not just one but multiple productions and concept vehicles, including our award-winning Ioniq 5 and attention-grabbing N Vision 74. Since the original concept car no longer exists, we've commissioned Giorgetto Giugiaro to rebuild it based on our design philosophy, ‘Shaping the future with legacy,'” Lee stated.

    1974 Pony Coupe Concept project 1

    The rebuilt concept car, according to Hyundai, will be shown from March to June next year.

    Photos from Hyundai

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