Hyundai partners with Common Goal to promote sustainability

Hyundai has announced its partnership with Common Goal, a charitable project that aims to use the immense power of football to generate social change and improve people's lives.

Through the partnership, Hyundai and Common Goal are eyeing to use football as a springboard to promote sustainability through various initiatives that will raise awareness and emphasize the importance of solidarity for a sustainable planet.

One of Hyundai’s move is to pledge one percent of its FIFA World Cup 2022 sponsorship fee to Common Goal. In addition, the South Korean automotive brand is providing eco-friendly vehicles to Common Goal to enable and support sustainable mobility, which plays a key role in Hyundai’s strategy to achieve carbon neutrality by 2045.

“Hyundai Motor’s goals on sustainability are not limited to environmental issues. We are committed to doing the right thing for society, reaching a greater goal, and engaging our community. By teaming up with Common Goal, we can make progress for the greater good,” said Hyundai Motor Company President and Chief Executive Officer (CEO) Jaehoon Chang.

As part of the initiative, Hyundai’s Team Century member Nadia Nadim is visiting the football for good organization Fútbol Más in Torreblanca, Spain.

After fleeing from Afghanistan to Denmark as a refugee, Nadim has risen to the top through determination, family support, and unbridled passion on and off the field. Today, with the help of Hyundai Motor and Common Goal, she uses her platform to influence and educate the next generation to be responsible and take action — as education is key to protecting the planet in which we live.

Common Goal, on the other hand, will develop a coalition and impact plan in collaboration with organizations, players, brands, and other stakeholders in football, to leverage football’s cultural influence to enable all stakeholders to act.

“Hyundai is a brand that is placing sustainability at their core and building a long-term strategy towards zero emissions. We are excited to kick-off this partnership and look forward growing it in the years to come. And we invite everyone in football to join us in support of a more sustainable future for all,” said Common Goal Co-Founder and CEO Jürgen Griesbeck.

Photos from Hyundai

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