Hyundai PH activates calamity assistance program for Typhoon-affected customers

Hyundai FIRST

The local wing of Korean automotive giant Hyundai recently activated a calamity assistance program for typhoon-stricken customers.

With the re-launch of the  Hyundai Fast & Immediate, Rescue Service Teams (FIRST), Hyundai Asia Resources, Inc. (HARI)—through participating dealerships in Metro Manila and Provincial Luzon—will offer 20-percent discount on Labor and Parts (electrical and mechanical components affected by the typhoon) for the whole month of November. They are also offering towing services that will be provided by the dealership.

First introduced in 2013, the latest initiative is now open to all Hyundai vehicle owners (within warranty coverage and out of warranty) affected by the recent typhoons. Promo runs from November 4-30.


HARI President and CEO Ma. Fe Perez-Agudo expressed the company’s willingness in helping its valued customers through these another hurdle of challenge for the year.

“We have always gone the extra mile to ensure our customers get the best possible assistance and convenience, especially during times of calamity. This is our way of helping customers get back on their feet quickly since mobility is essential in our everyday lives. We can confidently assure our customers that we are more than ready to help them,” she said.

Hyundai FIRST

Earlier this year, HARI rolled out pioneering programs to support patrons in getting the best care for their vehicles. These include the six-step contactless Hyundai ARMOR After-Sales service, the ProMiSe to Right Care campaign which offered discounts and vehicle disinfection, and the Dealer to Your Door (D2D) PMS home service.

“The challenges brought about by the pandemic and these calamities only strengthen our resolve to reinvent and upgrade our After-Sales services to give the best and relevant care to our patrons. At Hyundai, you are always FIRST,” Agudo added.

Photos from Hyundai Asia Resources Inc.

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