Hyundai ranked 1st in 2021 US TXI Study


South Korean carmaker Hyundai was adjudged the number-one mass-market brand in JD Powers’ 2021 US Tech Experience Index (TXI) Study.

The TXI Innovation Index Study measures how effectively each automotive brand brings technologies to market. The index combines the level of adoption of new technologies for each brand and how well these technologies are applied or executed.

The execution measurement examines how much owners like the technologies and how many problems they experience while using them.

The TXI Study analyzes 36 technologies, which are divided into four categories including convenience, emerging automation, energy and sustainability, and infotainment and connectivity. Only technologies classified as advanced are award-eligible.

Hyundai earned a top score of 519 and was praised for offering an above-average level of technologies and excellence in execution.

In addition, the Hyundai Elantra won the Emerging Automation Award for its front cross-traffic warning technology, which Hyundai calls forward collision-avoidance assist (FCA) with pedestrian, cyclist and junction-turning detection.


“Based on research, we understand unmet customer needs and deliver advanced technology solutions to meet their needs. We are glad customers find these advanced technologies user-friendly,” said Hyundai Motor North America Product Planning Director Ricky Lao.

Photos from Hyundai

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