Jeep Announces Partnership with Music Group

Jeep brand recently revealed their newest partnership campaign: a music video. Jeep, together with the world’s first global pop team ‘Now United’ promoted the Jeep Renegade through a series of brand integrations across digital and social media with music videos and live performances around the theme of "Come Together." Now United “The Jeep brand’s announcement as global auto partner for Now United will unite its own global fan base with Now United’s 40 million-plus fans and followers around the world and comes hot on the heels of parent company FCA winning acclaim for its “Groundhog Day” Super Bowl commercial starring Bill Murray,” states FCA’s press release. “Following a series of branded teasers on Now United's social media channels through the current week, the campaign launched Saturday, March 7, 2020, with the official release of the new Now United song “Come Together.” The new music video has made an immediate impact with 1.8 million views in the first 24 hours of posting.” Now United The partnership between Jeep and Now United is targeted at first time car buyers through a dedicated digital and social media campaign. The Now United group is composed of 15 members to produce new music, daily and weekly YouTube shows, real-time social engagement on Instagram, TikTok and Twitter. https://youtu.be/_tileyCRZlA “The Jeep brand is unique in that it is truly a global automotive brand, one that is instantly recognizable across every continent,” said Olivier Francois, Chief Marketing Officer of FCA. “Our fans and followers around the world understand that passion, authenticity and freedom drive the Jeep brand. Now United shares these same core attributes with us. As the band undertakes its summer tour with a first stop in Brazil, we look forward to a partnership with Simon Fuller that both represents and unites our fans in a way that only Jeep and Now United could make possible." Now United Simon Fuller added, “I am excited to be collaborating with Olivier Francois, who is a branding genius with an extraordinary innovative mind, and welcoming Jeep as a global partner of Now United. Jeep is such an iconic brand and we share their powerful spirit and sense of adventure. Jeep’s involvement in our Come Together video is the first of many pioneering things we plan to do together, which will empower new ways to collaborate and engage our fans around the world”. Fuller is an acclaimed British entrepreneur most famous for creating the show American Idol.

Also Read: Bill Murray’s Jeep Gladiator Featured in Groundhog Day Ad is Now Up for Sale

Read All

Featured Articles

Recommended Articles For You

Read All

Featured Cars

  • Upcoming

Car Articles From Zigwheels

  • News
  • Article Feature
  • Advisory Stories
  • Road Test
  • Toyota GT, GT Racing concepts showcased at 2025 Goodwood FOS
    Toyota GT, GT Racing concepts showcased at 2025 Goodwood FOS
    Cesar Miguel . Today
  • Hyundai Motor PH showcases new Santa Fe variant at HME tour Alabang leg
    Hyundai Motor PH showcases new Santa Fe variant at HME tour Alabang leg
    Paulo Papa . Today
  • Incoming Denza D9 makes Goodwood debut
    Incoming Denza D9 makes Goodwood debut
    Paulo Papa . Today
  • Tesla PH delivers over 1.5K units so far
    Tesla PH delivers over 1.5K units so far
    Cesar Miguel . Jul 17, 2025
  • Nissan Alabang recognized as best dealer at 2025 DOYA
    Nissan Alabang recognized as best dealer at 2025 DOYA
    Paulo Papa . Jul 17, 2025
  • Interesting police cars from around the world
    Interesting police cars from around the world
    Cesar Miguel . Jul 17, 2025
  • Affordable EV matchup: Dongfeng Nammi vs VinFast VF 5
    Affordable EV matchup: Dongfeng Nammi vs VinFast VF 5
    Cesar Miguel . Jul 16, 2025
  • Is driving stick still relevant to youngsters?
    Is driving stick still relevant to youngsters?
    Paulo Papa . Jul 15, 2025
  • Auto, motorcycle brands with horses in their badges
    Auto, motorcycle brands with horses in their badges
    Paulo Papa . Jul 14, 2025
  • Subaru Crosstrek vs. the competition
    Subaru Crosstrek vs. the competition
    Cesar Miguel . Jul 14, 2025
  • Do you still need to wash your car after it rains?
    Do you still need to wash your car after it rains?
    Cesar Miguel . Jun 12, 2025
  • What should you visit first at MIAS 2025?
    What should you visit first at MIAS 2025?
    Cesar Miguel . Apr 11, 2025
  • Do you really need 4x4 for overlanding?
    Do you really need 4x4 for overlanding?
    Cesar Miguel . Mar 26, 2025
  • Number coding 2025: what you need to know
    Number coding 2025: what you need to know
    Paulo Papa . Mar 09, 2025
  • EVs still require lubrication, JAMA execs say
    EVs still require lubrication, JAMA execs say
    Paulo Papa . Mar 09, 2025
  • Honda BR-V S CVT: all about that ‘base’
    Honda BR-V S CVT: all about that ‘base’
    Paulo Papa . Jul 09, 2025
  • Dongfeng Rich 7 4X4 Upper: ideal entry-level truck
    Dongfeng Rich 7 4X4 Upper: ideal entry-level truck
    Paulo Papa . Jul 07, 2025
  • First drive: MG ZS Hybrid+
    First drive: MG ZS Hybrid+
    Cesar Miguel . Jun 30, 2025
  • BYD eMAX 7 Superior Captain: MPV for modern families
    BYD eMAX 7 Superior Captain: MPV for modern families
    Paulo Papa . Jun 18, 2025
  • Suzuki Ertiga Hybrid: modest mover
    Suzuki Ertiga Hybrid: modest mover
    Paulo Papa . Jun 05, 2025