Kia opens 45th dealership in PH

Kia Philippines continues its aggressive expansion program after opening its dealership in Batangas City recently — the brand’s 45th sales facility in the country.

The newly-inaugurated dealership Batangas City, which is the Ayala-backed automotive brand’s third outlet in the province, bolsters Kia's presence in the area — allowing the firm to serve the towns and cities around it.

Located within the Batangas Grand Terminal Diversion Road in Barangay Alangilan (the largest transportation hub in the province), Kia Philippines said in a statement that the newly-opened outlet is a convenient location for its customers located near the Batangas Bay coastline.

“It is also easily accessible via roll-on, roll-off for those coming from the massive island of Mindoro. Because of its location, there is no need to travel further inland to receive quality Kia service and care,” the company added.

Further, the newest addition to Kia Philippines' dealer network is set to deliver the brand's world-renowned customer experience. Its showroom was designed to provide visitors a comfortable experience and displays a range of vehicles to help clients make informed decisions. 

In addition, Kia Batangas City boasts a cozy customer lounge where prospective buyers can relax while exploring the displayed lineup — or while waiting for their vehicles to be released from the service center manned by skilled staff and technicians. Moreover, clients who would go to the new Kia dealership are also assured that their vehicles shall receive genuine parts and quality maintenance service to be accorded with utmost care.

To note, the new outlet is operated by Prime Legacy Motors, Incorporated — a firm under the ALC Group of Companies. Founded by the late Ambassador Antonio Cabangon Chua, the ALC Group is known in the transportation, as well as insurance, banking and finance, pre-need, memorial care, hotels, and media industry.

“We are honored to be part of the Kia Philippines’ family and to be of service to Batangas, neighboring provinces, and nearby islands,” Kia Batangas City President Joey Rivera said. “With our very strong business background in a diverse field of industries, having Kia as our partner will further strengthen our portfolio. And with a trusted brand such as Kia, we are confident of mutual success in the years to come.”

For his part, outgoing President Emmanuel Aligada said that just like the  other Kia dealerships, Kia Batangas City shall offer quality services and products.

“As always, our customers can expect enhanced customer care,” Aligada said. “We don’t just make Kia cars available through our growing network—we also deliver Kia experiences. This is why we are eager for our loyal customers to visit Kia Batangas City to see our fresh vehicle lineup, which is also geared toward sustainability thanks to the recently launched Kia EV6, as well as enjoy the modern facilities and professionalism of sales staff and service technicians. After all, the customer experience is of utmost priority to us.”

Earlier, Aligada told Carmudi Philippines that the company is eyeing to raise the number of Kia dealerships to 50 by July 2023.

Photos from Kia Philippines

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