CAMPI, TMA close Q1 2026 with 10% sales slowdown

MANILA: First quarter sales of the Chamber of Automotive Manufacturers of the Philippines, Incorporated (CAMPI) and the Truck Manufacturers Association (TMA) for 2026 went down by almost 10 percent.

Based on their joint report, the two organizations collectively sold 105,642 vehicles, showing a 9.8-percent drop from the 117,074 units turned over to clients during the same timeline in 2025.

Last month alone, CAMPI and TMA’s retail performance is at 36,104 examples. This volume showed a slight rise over February 2026’s 35,842-unit output but a 10-percent slide against the 40,306 examples retailed in the same month of the previous year.

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Cornering nearly 81 percent of the total CAMPI-TMA sales pie is the commercial vehicle segment, which sold 85,491 vehicles.  On the other hand, passenger cars hold the remaining 19.07 percent with 20,151units.

xEV sales

While overall retail volume declined, sales of electrified vehicles (xEV) have grown drastically.

The same report showed that 11,800 xEV units were turned over to clients in the initial three months of 2026—a 36-percent rise from the 8,664 examples sold in the same period the previous year.

In March 2026 alone, the two groups were able to sell 6,148 electrified units, 224-percent higher than the 1,895 turned over to clients over the same month in 2025 and 101 percent more versus February 2026’s 3,054 output.

Per CAMPI President Jose Maria Atienza, more buyers shifted to xEV models after the recent crisis in the Middle East erupted, which prompted President Ferdinand Marcos Jr. to declare a state of national energy emergency late last month.

“This continues the rising trend we have been observing the past few years. xEV adoption is mainly driven by users' growing understanding and acceptance of electrified technologies.  We expect this to grow further because of the country’s need for various energy-efficient vehicles,” Atienza was quoted as saying.

“Rising oil prices will surely influence the Filipino motorists’ driving and vehicle purchase behavior. This will not only accelerate the preference for electrified vehicles but may also highlight the practicality of energy-efficient vehicles like smaller and lower displacement cars. The auto industry will evolve based on the market’s requirements,” he added.

CAMPI-TMA’s xEV sales are led by models under the hybrid category (8,261 units), followed by battery electric vehicles (2,289), and plug-in hybrids (1,250).

Below is the breakdown of xEV sales in the first quarter of 2026 per category:

Category	Year-to-date sales (as of March 2026	January 2026	February 2026	March 2026
Total	11,800	2,610	3,054	6,148
Battery electric	2,289	261	305	1,787
Plug-in hybrid	1,250	277	279	694
Hybrid	8,261	2,072	2,470	3,667

CAMPI-TMA top distributors as of Mar. 2026

Maintaining its lead among all local automotive companies is Toyota Motor Philippines with 40,306 units sold followed by Mitsubishi Motors Philippines Corporation with 20,600.

Widening the gap between the third spot and fourth is Suzuki Philippines Incorporated with 4,952 examples handed over to customers trailed by Nissan Philippines Incorporated, which turned over 4,634 vehicles to clients.

Meanwhile, Honda Cars Philippines Incorporated jumped up a notch  and claimed fifth place from Ford Philippines by retailing 3,968 vehicles in the January-March timeline versus the Blue Oval’s 3,761.

 Check out the Top 10 CAMPI-TMA brands as March 2026.

Year-to-date ranking	Distributor name	Sales volume (as of March 2026)
First	Toyota Motor Philippines	40,306
Second	Mitsubishi Motors Philippines Corporation	20,600
Third	Suzuki Philippines Incorporated	4,952
Fourth	Nissan Philippines	4,634
Fifth	Honda Cars Philippines Incorporated	3,968
Sixth	Ford Motor Company Philippines Incorporated	3,761
Seventh	Isuzu Philippines Corporation	3,514
Eighth	SAIC Motors Philippines Incorporated (Morris Garages distributor)	2,109
Ninth	Hyundai Motor Philippines, Incorporated	1,966
Tenth	KP Motors Corporation (Kia distributor)	1,851

Meanwhile, CAMPI-TMA’s sales leaders per segment are the following brands:

Hybrid	Toyota (5,471)
Plug-in hybrid	Jetour Auto (550)
Battery-powered	VinFast (1,171)

Also read:

CAMPI-TMA Jan. 2026 sales fall 10%, industry still targets 500K units by yearend

Suzuki PH secures 3rd place in 2025 CAMPI sales rankings

CAMPI joins snowballing concerns on CARS, RACE funding removal in 2026 GAA’

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