Kia PH to adapt global brand direction next month


Kia Philippines will soon adapt to the global direction of the brand starting next month.

The formal introduction of “The New Kia” will be done this coming November 8,  following the move of the Korean automaker’s towards its new slogan, “Movement that Inspires.”

The aforementioned manifesto sets the automotive manufacturer’s motion to expand in new and emerging businesses “creating innovative mobility products and services to improve customers’ daily lives.”

As earlier reported, Kia's newest policy is aimed to build rapport to customers “enabling human progress by providing innovative in-car spaces, exciting new products, and meaningful, convenient services that inspire customers and free up time for the activities that they enjoy the most.”

Kia Movement That Inspires campaign

Under its new brand purpose, Kia “will meet changing customer expectations about how they move, and how their movement impacts the world around them. Consumers are increasingly seeking out flexible, environmentally conscious, and integrated forms of transportation.”

Aside from that, the corporate strategy will also “respond and shape changing expectations” by developing a range of products and services, which is set to provide greater access to a wider range of “environmentally conscious mobility products and services to meet growing demand from customers worldwide for flexible, customizable, individualized mobility solutions, enabled by data and new technologies.”

Prior to the formal event, Carmudi Philippines was informed that the brand refresh will also come with products that might also be revealed during the official launching in November.

With all these in play, is it safe to assume that Kia Philippines will be bringing electric car models such as the Soul (EV version), e-Niro or the EV6 (Kia’s first battery-operated EV)? We can only hope for the best at this point.

Photos from Kia

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