Kia releases 'inspiring' digital instrument

Kia Corporation has unveiled a digital instrument that “harnesses the sounds of nature in movement to spark inspiration.”

The Korean automaker’s “move.ment” is designed to “elevate creative inspiration and make the journey of discovery more tangible for creators, innovators, and customers around the world.”

The latest product was the result of the collaboration of Kia with globally renowned synth builder Arthur Joly that "technologizes" eight natural sounds — from the Cheonggyecheon stream flowing in downtown Seoul, Korea, to angry winds in the Sahara Desert and rainfall nourishing the Amazon Forest.

In a statement, Kia noted that according to scientific studies, “pink noise” — often found in sounds from nature — helps listeners enter into a creative state of flow.

“So every sonic element of move.ment closely follows neuroscientific parameters that were signposted by neuroscientist Katherine Templar Lewis to ensure 'pink noise' was realized,” the company said.

“The sounds can be used to compose melodies through mixing and added effects, and the touchpad keyboard allows users to create patterns, save loops, play back, or modulate sounds,” it added.

Further, Kia said that it has already made use of the move.ment to create important feature sounds for the all-electric EV6, and to develop the treatment for the company's new sound logo.

Kia is also eyeing to bolster its usage for the upcoming brand campaigns and vehicles.

Moreover, Kia has already produced an initial four-track playlist using move.ment and is targeting to release a full album within the year. The tracks featuring up-and-coming artists are available on SoundCloud, and the platform will also provide exclusive access to documentaries and podcasts that tell the story behind Kia's sonic journey. Kia and SoundCloud will strengthen their partnership in the months to come.

Photos from Kia

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