Lamborghini puts up exclusive event at 2022 Singapore Grand Prix

The Lounge Singapore

The Asia-Pacific arm of Automobili Lamborghini has put up a private event in time for the Singapore Grand Prix last October 1-2.

KEY TAKEAWAYS

  • When was Lamborghini's exclusive event held?

    The Italian automotive marque's event in Singapore was held last October 1-2.
  • What was showcased during the event?

    The event provided an immersive experience to guests, starting with the dedicated area that showcased its non-fungible token [NFT] project, to exploring the world of Ad Personam studio.
  • In a statement, the supercar manufacturer took its “exclusive and luxurious DNA to The Lounge Singapore, a pop-up hospitality experience at the Formula 1 Singapore Airlines Singapore Grand Prix."

    Automobili Lamborghini Chairman and Chief Executive Officer (CEO) Stephan Winkelmann graced the event and met the brand’s customers in the region.

    The Lounge Singapore

    “As Asia’s biggest night race celebrating both automotive and motorsports creations, it is also the perfect opportunity to stay in touch with our customers and showcase the distinctive Lamborghini lifestyle DNA and experience,” the company CEO was quoted as saying.

    The Italian-headquartered marque noted that more than 100 Lamborghini owners, VIP customers and distinguished guests gathered at The Lounge located at The Lighthouse within The Fullerton Hotel.

    At the exclusive rooftop viewing deck, the guests reeled in the adrenaline-filled race weekend overlooking a stunning view of the circuit and Singapore’s iconic Marina Bay.

    The Lounge Singapore

    The company gave an immersive experience to guests (from a dedicated area that featured its non-fungible token [NFT> project, to exploring the world of Ad Personam studio) to give them a glimpse of the Lamborghini lifestyle and brand DNA from start to finish.

    Further, Lamborghini also displayed a pair of Lamborghini Huracán STO units at The Fullerton Hotel premises —one at the main atrium and the other at South Plaza — to captivate passers-by with an immediate sense of racing excitement.

    The Lounge Singapore

    The Huracán STO is powered by a 5.2 liter naturally-aspirated V10 engine. It wears a racing-inspired design that pays tribute to the Lamborghini motorsport heritage combined with extreme aerodynamics for podium-class performance.

    Photos from Automobili Lamborghini

    Also read:

    Lamborghini sets up ‘The Lounge’ at Sardinia

    Lamborghini to auction off final Aventador with 1:1 NFT

    Lamborghini ends Aventador production

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