Mini launches virtual showroom


MINI Philippines has launched its virtual showroom to address the needs of the new norm.

Willy Tee Ten, President of MINI Philippines and Autohub Group of Companies, said that the virtual showroom allows customers to find out about the MINI models they love the most, from the comfort and safety of their homes.

Even through digital interactions, customers can experience the same excitement and vibrancy they have come to expect from the brand.

“The MINI Online Showroom plays a significant role in how we engage with, and support, our customers and dealer partners,” Tee Ten said.

“It brings them closer together while reducing the threat of infection to zero. It is our responsibility to protect our valued clients and employees, and we will continue to study and evolve our business processes based on current needs and requirements.

“Now more than ever, MINI will continue to lead the way by showcasing its pioneering nature— the ability to delight its fans regardless of the situation. We are truly excited to embark on this journey with our customers and we look forward to discussing all things MINI at their convenience.”


The new microsite features detailed information on the inventory currently available (including the Conduction Sticker ending digit).

The MINI Garage has a total of 42 vehicles now on sale at discounted prices until June 30.

Clients can book online with a few clicks, can chat with a sales executive for more information, or even refer a friend ( A test drive can also be arranged through the portal.

Further, Tee Ten said that the ultimate vision is to open an “easy payment gateway for customers to make their down payment.” The company expects the functionality to be activated by mid-July.

As for physical showrooms, MINI has opened its facilities in Alabang, and Pampanga with operating hours from 9AM to 6PM.

Customers are encouraged to schedule ahead before heading to MINI facilities. Sales appointments may be made through (0917) 622-8900 or Book a test drive on; brochures are available through

Aftersales customers may use Autohub Mobile App or arrange through They may also contact (0917) 622-8600, or

While in the showroom, MINI Philippines is enforcing strict health and safety protocols such as:

  • Contactless body temperature scanning will be done before entry (granted those with readings of 37.3°C and below).
  • Alcohol disinfectant dispensers are at key locations of the showroom and service areas for customers and staff to sanitize regularly.
  • The showroom (including displays), service areas, test drive units, customer units under repair, and units for delivery are sanitized regularly.
  • All staff have been trained to observe proper personal hygiene and to maintain adequate physical distance from their customers at all times.

Photos from MINI Philippines

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