Mitsubishi taps Brandon Vera as Strada Athlete ambassador

Strada Athlete

After announcing it back in March this yearMitsubishi Motors Philippine Corporation (MMPC) reiterated the existence of the sportiest variant of their pick-up offering, the Strada Athlete.

The latest addition to the Strada lineup is built around the powerful and durable truck, now wearing a tougher and sportier aesthetic design.

This newest offer is set to rival the Isuzu D-Max Boondock, among others, in the local pick-up truck segment.

The Mitsubishi Strada Athlete sports a blacked-out Dynamic Shield, black front bumper garnish, 18-inch black alloy wheels, black roof, styling bar and side decal accents complemented by the two-tone black and orange finish in the interior.

Mitsubbishi Strada Athlete

MMPC President and CEO Mutsuhiro Oshikiri expressed excitement over the introduction of the latest variant.

“We are very excited to introduce the Strada Athlete here in the Philippines. It’s robust and sporty design best represents the capabilities of our truck. With 40 years of truck engineering heritage, the Strada has been refined to become a well-balanced road warrior that does not only conquer rough terrains but also provides advance technology, comfort and safety to its driver and passenger,” Oshikiri said.

To add more muscle to the fanfare, MMPC tapped current ONE Heavyweight Champion, Brandon Vera to be their latest ambassador, matching the new pick-up variant's tagline, “Unleash the Athlete.”

Strada Athlete  with Brandon Vera

MMPC Brand Communications Department Head Mark Parulan said that Vera perfectly represents the Strada Athlete.

“For us, Brandon Vera best represents the Mitsubishi Strada Athlete as his characteristics reflects the very definition of a true athlete. Apart from being a successful world champion in mixed martial arts, Brandon is considered a role model by many followers of the sport because of his discipline, attitude and dedication to be the best version of himself,” he explained.

“Like the Mitsubishi Strada Athlete, the newly enhanced pick up variant of Mitsubishi Motors is designed to contend with the very best trucks available in the market. The Strada Athlete has an exterior design that exudes commanding presence and is equipped with features that are geared to provide overwhelming power, utmost comfort, safety and reliable overall performance – making the Strada Athlete a versatile champion.” Parulan added.

Under its hood is the reliable 2.4L MIVEC Turbo Clean Diesel engine and six-speed automatic transmission with Super Select 4WD II system that produces around 179 horsepower and 430Nm torque.

Strada Athlete

For safety, the Strada Athlete has a myriad of assistive features to prioritize the wellbeing of all vehicle occupants.

  • Forward Collision Mitigation (FCM)
  • Blind Spot Warning with Lane Change Assist (BSW with LCA)
  • Rear Cross Traffic Alert (RCTA)
  • Ultrasonic Misacceleration Mitigation System (UMS)
  • Mitsubishi Active Stability and Traction Control (M-ASTC)
  • Trailer Stability Assist
  • Hill Descent Control
  • Hill Start Assist
  • Multi Around Monitor with guiding and expected course line
  • Auto High Beam
  • Reinforced Impact Safety Evolution (RISE) body. 

The Mitsubishi Strada Athlete comes in three color options such as Sunflare Orange Pearl (exclusive to the Athlete variant), White Diamond and Graphite Gray Metallic. It comes in two trims, priced at P1.443 million (Strada Athlete 4x2) and P1.76 million (Strada Athlete 4x4).

Photos from Mitsubishi Motors Philippines Corporation

Also read:

Get your 6th PMS for FREE with Mitsubishi’s latest promo

Own a Mitsubishi Mirage now with P18k all-in down payment promo

Mitsubishi officially unveils Xpander Cross for PH market

Explore Mitsubishi Strada

  • Strada Front angle low view
  • Mitsubishi Strada Front Medium View
  • Strada Side view
  • Rear Cross Side View of Mitsubishi Strada
  • Full Rear View of Mitsubishi Strada
  • Strada Rear angle view
  • Mitsubishi Strada Drivers Sideview
  • Strada Headlight
  • Strada Wheel
  • Strada Front Fog Lamp
  • Strada Grille View
Mitsubishi Strada
₱815,000 - ₱1.764 Million Emi Starts : ₱13,981

Mitsubishi Car Models

Mitsubishi Cars
  • Mitsubishi Xpander
    Mitsubishi Xpander
  • Mitsubishi Strada
    Mitsubishi Strada
  • Mitsubishi Montero Sport
    Mitsubishi Montero Sport
  • Mitsubishi Mirage
    Mitsubishi Mirage
  • Mitsubishi Xpander Cross
    Mitsubishi Xpander Cross

Don't Miss

Read All

Featured Articles

Featured Mitsubishi Cars

Compare & Recommended

Trending Pickup Trucks