Mitsubishi taps Brandon Vera as Strada Athlete ambassador
The latest addition to the Strada lineup is built around the powerful and durable truck, now wearing a tougher and sportier aesthetic design.
This newest offer is set to rival the Isuzu D-Max Boondock, among others, in the local pick-up truck segment.
The Mitsubishi Strada Athlete sports a blacked-out Dynamic Shield, black front bumper garnish, 18-inch black alloy wheels, black roof, styling bar and side decal accents complemented by the two-tone black and orange finish in the interior.
MMPC President and CEO Mutsuhiro Oshikiri expressed excitement over the introduction of the latest variant.
“We are very excited to introduce the Strada Athlete here in the Philippines. It’s robust and sporty design best represents the capabilities of our truck. With 40 years of truck engineering heritage, the Strada has been refined to become a well-balanced road warrior that does not only conquer rough terrains but also provides advance technology, comfort and safety to its driver and passenger,” Oshikiri said.
To add more muscle to the fanfare, MMPC tapped current ONE Heavyweight Champion, Brandon Vera to be their latest ambassador, matching the new pick-up variant's tagline, “Unleash the Athlete.”
MMPC Brand Communications Department Head Mark Parulan said that Vera perfectly represents the Strada Athlete.
“For us, Brandon Vera best represents the Mitsubishi Strada Athlete as his characteristics reflects the very definition of a true athlete. Apart from being a successful world champion in mixed martial arts, Brandon is considered a role model by many followers of the sport because of his discipline, attitude and dedication to be the best version of himself,” he explained.
“Like the Mitsubishi Strada Athlete, the newly enhanced pick up variant of Mitsubishi Motors is designed to contend with the very best trucks available in the market. The Strada Athlete has an exterior design that exudes commanding presence and is equipped with features that are geared to provide overwhelming power, utmost comfort, safety and reliable overall performance – making the Strada Athlete a versatile champion.” Parulan added.
Under its hood is the reliable 2.4L MIVEC Turbo Clean Diesel engine and six-speed automatic transmission with Super Select 4WD II system that produces around 179 horsepower and 430Nm torque.
For safety, the Strada Athlete has a myriad of assistive features to prioritize the wellbeing of all vehicle occupants.
- Forward Collision Mitigation (FCM)
- Blind Spot Warning with Lane Change Assist (BSW with LCA)
- Rear Cross Traffic Alert (RCTA)
- Ultrasonic Misacceleration Mitigation System (UMS)
- Mitsubishi Active Stability and Traction Control (M-ASTC)
- Trailer Stability Assist
- Hill Descent Control
- Hill Start Assist
- Multi Around Monitor with guiding and expected course line
- Auto High Beam
- Reinforced Impact Safety Evolution (RISE) body.
The Mitsubishi Strada Athlete comes in three color options such as Sunflare Orange Pearl (exclusive to the Athlete variant), White Diamond and Graphite Gray Metallic. It comes in two trims, priced at P1.443 million (Strada Athlete 4x2) and P1.76 million (Strada Athlete 4x4).
Photos from Mitsubishi Motors Philippines Corporation