Mitsubishi officially unveils Xpander Cross for PH market
After the official launch was cancelled back in mid-March due to the COVID-19 pandemic, the local arm of Japanese carmaker Mitsubishi officially announced the availability of the Xpander Cross in the Philippine auto market, positioning it as the popular crossover model's top variant.
Mitsubishi Motors Philippines Corporation (MMPC) brought the latest Xpander option following the model’s launch back in 2018. Since its release, the Xpander has become their top-selling nameplate.
The Xpander immediately developed a following in the market, selling 13,494 units during the first year. It currently has a total of 36,168 units running around the archipelago.
The Xpander comprises 30 percent of the total sales of MMPC, which validates its value for money.
“The Xpander is a very important product to MMPC as it fits many of the vehicle requirements of Filipinos. It provides the reliable performance, spacious and comfortable interior, host of safety features and a very bold design. Now with the entry of the Xpander Cross and its added features, we see renewed potential to the already successful Xpander nameplate,” MMPC President and CEO Mutsuhiro Oshikiri said.
With the tagline “Live Extra," the Xpander Cross is targeted at Filipino families to help them break away from the regular work-to-home routine and allow them to live life to the fullest.
Now with a class-leading high ground clearance of 225 millimeters and enhanced robust design, the Xpander Cross enables its owners to explore more adventurous terrains.
For its exterior, the Xpander Cross has an enhanced look with its new front grille and bumper design, LED headlights and fog lamps, 17-inch two-tone alloy wheels, new fender arch and side body molding, new rear garnish, LED combination lamps and roofrails.
It has the reliable 1.5L MIVEC DOHC 16-Valve for its power mill, said to be the most silent model in its class (near 80-percent articulation index), thanks to sound-absorbing and vibration-blocking materials installed in the engine itself.
The Xpander is retailed at P1.255 million and is available in Sunrise Orange, Quartz White Pearl, Sterling Silver Metallic and Graphite Gray Metallic.
Further, MMPC also got the Arellano celebrity family as their brand ambassadors.
“The Arellano family is the best representation of a modern and adventurous Filipino family. Despite their hectic schedule, both Drew and Iya are still able to balance a fun and healthy lifestyle. They excel in their professional careers, are known for their sporty lifestyle and still manage to be amazing parents to their kids,” MMPC First Vice President for Marketing and Sales Division Alvin Dalida said.
Photos from Mitsubishi Motors Philippines Corporation