Mitsubishi wins major tech award with Road Assist+ app
Mitsubishi Motors North America proudly announced that its unique Road Assist+ smartphone app has won the 2020 Future Digital Awards Technology Award in the Technology & Innovation Category.
Built in partnership with tech firm LexisNexis Risk Solutions, the Mitsubishi Road Assist+ gives users access to usage-based insurance even if their vehicle does not feature the required advanced connectivity and telematics hardware solutions. It is the first hardware-free smartphone-based app made by an automaker to provide this particular benefit.
In addition, Mitsubishi Road Assist+ provides its users with 24-hour emergency roadside assistance, hazard monitoring and dealership cost-savings incentives. The digital service also allows Mitsubishi to explore valuable insights into consumer behavior to aid in the innovation of driver assistance systems and more.
The app can even use a smartphone's GPS hardware and data-recording features to document driving behaviors. Drivers that “behave” on the road get to enjoy personalized discounts and other exclusive Mitsubishi offers from the Japanese.
"Mitsubishi Road Assist+ increases driver peace of mind, safety and connectivity on the open road," said Bryan Arnett, digital product strategy director, Mitsubishi Motors R&D of America, Inc. "We are proud to be recognized by Juniper Research for our leadership in vehicle connectivity and telematics, which are essential components of this work."
The Future Digital Awards has been ongoing since 2008. Established by Juniper Research, an analyst house specializing in digital technology market research and trends, the award body gives recognition to companies that provide “imaginative, innovative products or services” that provide enormous benefits to their target audience and consumers.
"The Future Digital Awards recognize companies that make outstanding contributions to their industry and are positioned to make a significant impact in the future," said Elson Sutanto, principal analyst, Juniper Research. "Today's consumers expect infinite and easy connectivity options at their fingertips, and Mitsubishi Road Assist+ more than delivers on that."
Mitsubishi Road Assist+ is currently available on the Google Play Store and the Apple App Store for use on Android and iOS devices. However, its benefits are only available to Mitsubishi’s North American market.
Photos from Mitsubishi Motors North America